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4 Ways to Write Better Sales Emails

The article outlines four strategies for writing better sales emails by deeply understanding prospects’ media preferences and pain points to craft resonant subject lines, leveraging timely, context-specific messaging aligned with the buyer’s fiscal calendar to create urgency and relevance, thereby increasing the likelihood of email opens and engagement amid crowded inboxes.

In an age of full inboxes—where the average person gets 120 emails a day—and selective attention spans, getting your prospects to open and read your emails is a challenge.

This article explores how to write better sales emails by understanding your prospects, targeting precisely, and leveraging tools to ease the process.

1. Decipher Your Prospect’s Media DNA and Understand Their Pain Points

Scroll through your inbox and note the subject lines that grab your attention. They stand out because they resonate with you—emotionally or practically.

To achieve this with your prospects, you need to:

  • Identify which channels they are investing in
  • Determine which formats they value
  • Assess if they are spending heavily to promote a product line
  • Analyze their creative approach for the year

Use these insights to craft subject lines that genuinely resonate. For example: “78% of your competitors are using YouTube. Are you?”

You can also challenge the status quo. If your prospect is investing in traditional media while competitors are focusing on digital formats, a subject line like, “Did you know your [competitor name] spent $1mm on Facebook in Q1?” could grab their attention.

2. Timing Isn’t Just for Comedians. It’s for Sales, Too

Understanding your buyer’s fiscal calendar can make the difference between your email being opened or trashed. The right message at the right time can make your email a solution to your prospect’s problems.

Examples of time-based subject lines:

  • We noticed it’s your peak advertising season—let’s make it the most effective one yet.
  • Cyber Monday is around the corner. Are you prepared for the craze?
  • Are you expecting an RFP soon? We can give you the competitive edge you need.
  • You decreased ad spending by 50% this month. Let’s talk about it.
  • Is your company planning a product launch in Q1? We can help.

Each subject line creates a sense of urgency that can increase the chance your prospect opens your email. Urgent subject lines can increase open rates by 22%.

Additional subject line stats:

  • Subject lines with “free” are opened 10% more
  • Including “video” increases open rates by 7% to 13%
  • 56% of brands using emojis in subject lines have higher open rates
  • Subject lines between 61-70 characters are read the most
  • The word “newsletter” can decrease open rates by almost 19%

Pro Tip: Remember these stats, but don’t obsess over them. If many salespeople send emails on Monday (when open rates are high), consider a different day to avoid crowded inboxes.

3. Capture Attention with Numbers That Mean Something

Numbers can increase email open rates by 57%. However, the numbers must be relevant to your prospects.

Examples:

  • Boost Your CTR by 20% with our platform
  • Looking for $3.75 CPM? We can help!
  • You’re spending 75% of your ad budget on one product line
  • Your category investment in native advertising is up by 500% this year
  • Insight: Your biggest competitor spent $5mm on TV and print ads

These subject lines are more compelling than generic ones. Using numbers and showing tangible results can make a big difference.

4. Crafting Sales Content from Scratch is Hard! MediaRadar Can Help.

Sending sales emails that convert is about more than just a snappy subject line. It’s about understanding your prospects, highlighting their pain points, spending patterns, and the media formats they value. Use this intel to craft timely, relevant, and compelling emails.

MediaRadar’s Outreach Writer can help by providing insights and templates to create content specific to each prospect’s needs.

Remember: Craft smarter, not harder. That’s the future of sales emails.

Standing Out in Your Prospects’ Inboxes Isn’t As Hard As You Think

Your prospects receive a high volume of emails, but email remains effective. As third-party cookies and other identifiers go away, email marketing is still growing. According to HubSpot, 37% of brands are increasing their email budget this year, 33% of marketers send weekly emails, and 26% send emails multiple times a month.

If your prospect gets 120 emails a day and the average open rate is 38.49%, they open less than 50 emails daily. The rest go unread or are trashed.

How can you make sure your email is one of the ones they open and read?

Four things:

  1. 1.Write emails with your prospect’s media DNA and pain in mind
  2. 2.Be strategic about when you send your emails
  3. 3.Use numbers to capture their attention
  4. 4.Use tools like MediaRadar’s Outreach Writer to ease the writing process

Check all these boxes to start sending sales emails destined for clicks.

For more insights, sign up for MediaRadar’s blog.

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