How Agencies Need to Adapt to Fuel Growth
The webinar featuring Dave Currie and agency search consultants Russel Wohlwerth and Marianne Ellis explores how agencies must adapt to the increasingly competitive marketing landscape by understanding CMOs' evolving needs, enhancing creativity, strategy, and pricing, and leveraging insights from agency search consultants to win more business and demonstrate ROI across multiple channels.
In the past year alone, the marketing and advertising landscape has evolved exponentially, which has profoundly impacted the marketing ecosystem and client/agency dynamics. The landscape is becoming increasingly more competitive, where clients work across multiple agencies, marketing spend needs to prove ROI over more channels, and agencies are feeling the pressure to ‘out do’ competitors in creativity, strategy, and pricing.
In this complimentary webinar, Dave Currie, President of Winmo, sits down with two of the most highly-respected Agency Search Consultants, Russel Wohlwerth and Marianne Ellis of External View Consulting, to address advertising’s profound industry changes, discuss the evolving roles Agency Search Consultants now play, and reveal what agencies need to do to outshine their competition and win more business.
You’ll hear unmissed, uncensored insights about:
- The key issues CMOs are facing and how your agency should adapt to better solve these issues.
- What capabilities CMOs look for from today’s agencies.
- Why and how Agency Search Consultants are hired and how they differ from one another.
- What it takes for a prospective client to say “yes!” to your agency.
This webinar caters to agency owners, principals, new business and account executives who are involved in any aspect of business development, managing client relationships, or working with procurement departments.
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