MediaRadar’s 12 Ads of Christmas: 8 Planes a-Flying
MediaRadar's "8 Planes a-Flying" highlights the top eight airline advertisers of 2019, who collectively spent nearly $200 million on diverse ad platforms, with Southwest leading at $39 million, followed by American Airlines at $34 million, British Airways and Turkish Airlines each at $21 million, showcasing a range of creative campaigns across digital, print, and TV media targeting various consumer and travel-related sites.
This week we continue the tradition of recapping the most notable brands spending on advertising across ad tech platforms, consumer media and B2B industries. And, of course, this is all styled after the most involved carol out there: the 12 Days of Christmas.
On the eighth day of Christmas, MediaRadar sent to me:
8 Planes a-Flying (that’s today!)
With eight days left in our celebration of 2019 advertisers, today we focus on the top airline companies advertising this year. It’s 8 planes a-flying!
With air travel ripe for everything from adventurous inspiration to tongue-in-cheek copy, airline ads are a relatively exciting niche to cover.
This year, the top eight airline advertisers have collectively spent nearly $200 million YTD. Here are the top rankings.
Southwest
Southwest has spent $39 million on advertising in 2019, spanning digital, print and TV media. The airline places many ads — like this seasonal display ad promising low fares to match low temperatures — programmatically across a range of industries, including entertainment sites like Metacritic and Fandango.
American Airlines
American Airlines has spent $34 million YTD, with ad spend ranging from direct display ads to full page takeovers. The airline places directly on travel sites like TripAdvisor and programmatically on more general consumer properties like HelloBeautiful.com.
British Airways
Part of the International Consolidated Airlines Group, British Airways has spent $21 million on advertising so far this year. In this display ad, the airline is advertising Avios, the company’s travel rewards program that spans flights, hotels, car rentals and shopping.
Turkish Airlines
Despite being the flag carrier airline of Turkey, this Black Friday display ad shows that Turkish Airlines tends to toe the line of holiday advertising. The airline has spent $21 million on advertising YTD.
Emirates
Emirates Airlines makes clever use of a snowflake in this display ad, implicitly promising warmer climates for those looking to get away in the winter. Emirates has spent $18 million on advertising in 2019, running programmatic ads on Snapchat, display ads on travel sites, and TV ads on US networks.
Delta
The Atlanta-based airline has spent $18 million on advertising in 2019. Delta advertises its flights and related offerings (like Delta Vacations) on Refinery29, NBC, Travel Weekly and more.
Air France-KLM Group
The airline group consists of the flag carriers of both France and the Netherlands. Together, these airlines have spent $16 million in 2019 so far. Placement ranges from display ads on local news sites to programmatic placements on travel sites.
Air Canada
Air Canada embraces the winter season by advertising ski trips through Air Canada Vacations. The airline has spent $14 million on advertising so far this year.
Related
Where Are They Now? 6 CMOs We Told You to Watch in 2018
The article reviews the current status of six CMOs highlighted in a 2018 eBook as key agency partnership prospects, focusing on their recent marketing strategies, agency relationships, leadership changes, and ongoing projects—such as Kelly Cook at Pier 1 facing sales declines and potential agency shifts amid leadership turnover, and Brandon Rhoten at Potbelly leveraging marketing for growth—emphasizing the importance of timely engagement with CMOs during their strategic realignments to capture new business opportunities.
Prospecting Alert: Top 10 TV Advertisers - Winmo
The article highlights the top 10 U.S. TV advertisers spending at least $200 million on Network TV in 2018, focusing on Verizon Wireless as a key example with $355.71 million in Network TV spend, noting recent executive changes and suggesting targeted agency and marketing opportunities to capitalize on their significant media investments amid a growing $72.4 billion TV ad market.
Top 20 Chicago Agencies - Winmo
The article presents a curated list of the top 20 Chicago-based marketing and advertising agencies, highlighting their specialties, client spend, employee count, contact details, and notable clients, showcasing the city's leading firms such as Abelson-Taylor, Arc WorldWide, and Burrell Communications Group for their innovative contributions to advertising and brand campaigns.
37 US Brands with New CMOs (Q2 2023)
In Q2 2023, 37 US brands appointed new CMOs to adapt to evolving marketing demands, including Bojangles which hired Tom Boland from Barstool Sports as CMO to lead increased media spending, agency reviews, and growth initiatives targeting male Gen-X and millennial sports fans, with notable rises in their national TV ad expenditures and strategic focus on creative partnerships and customer acquisition.
Q4 2023 12 for ‘24 - Gambling & Casinos
In 2023, the gambling and casino sector maintained nearly flat advertising spending at approximately $735 million through November, with sports leagues dominating 60% of the spend primarily via TV, while 12 key brands—despite some individual decreases like FanDuel's 12% drop—collectively increased their ad investments by 126% to $430 million, highlighting shifts in media mix and strategic outreach as the industry navigates mixed quarterly trends and prepares for 2024.
Top 20 Dallas Agencies - Winmo
The article lists the top 20 Dallas-based advertising agencies with a combined client media spend exceeding $100 million each, highlighting their specialties, employee sizes, contact information, and major clients, including notable firms like Blue 449, Camelot Strategic Marketing & Media, Dieste, Edelman, and Epsilon.