Podcast: Inside Sponsorship – Breaking Through to Brands
In the podcast "Inside Sponsorship," Senior Director Brian McCue shares expert advice on overcoming challenges in sponsorship prospecting by teaching how to identify brand initiatives, target demographics, marketing strategy shifts, buying cycles, key contacts, and top spenders to effectively connect sports teams, venues, and organizations with national brands.
If you find yourself struggling to navigate the perplexing landscape of sponsorship prospecting, we’ve got something that we think will help. Our Senior Director of Sponsorship Sales, Brian McCue, recently sat down with Daniel Oyston at Sponserve to give some expert advice on their podcast “Inside Sponsorship.”
In this podcast, Brian discusses common roadblocks facing sports teams, venues, charitable organizations, and experiential marketing firms looking to open doors with national brands. If you’re responsible for selling sponsorships to major marketers, this is a resource that will give you insight on your prospect’s position in the market, their appetite, their cycles, and their objectives. Learn more about:
- How to determine a targeted brand’s most recent initiatives
- How to establish a brand’s target demographic
- What marketing and sponsorship strategy shifts are taking place
- Knowing the brand’s buying and planning periods to time your outreach
- Finding the right people to contact and what your outreach should look like
- How to find top sponsorship spenders and determining if they are worth targeting
Whether you’re new to the world of sponsorship sales, or a veteran looking to learn some new tricks, this is a great resource to energize your strategy and fill your pipeline with qualified leads who’ll convert.
Listen to Brian’s episode below.
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