The Mirren Organic Growth Plan Guide
The Mirren Organic Growth Plan Guide, authored by managing director Brent Hodgins, offers agency leadership and account management actionable strategies to aggressively grow existing clients by becoming proactive problem solvers who identify and address clients' key challenges, emphasizing organic growth as the highest ROI revenue source, and invites agencies to further learn growth tactics at Mirren Live 2025 with a special Winmo discount.
Longtime Winmo partner, Mirren, is a training firm that specializes in providing agencies with the skills, methods, and tools to completely transform their ability to grow current clients and win more new business. This guide shares actionable insights from Mirren managing director Brent Hodgins, including how to create an aggressive organic growth plan.
Build an Organic Growth Plan
Of all sources of new revenue (competitive reviews/RFPs, proactive prospecting, and organic growth), organic growth has the highest ROI. Your agency has a relationship with the client, the door is open, and you understand the business.
Applying lessons directly from Mirren’s Organic Growth Training, this guide addresses how to craft an aggressive client growth plan.
Particularly geared for agency leadership and account management, the guide breaks down the structure that will best enable your teams to grow each and every client. The good news is that organic growth is not about turning your account teams into salespeople. Instead, become proactive problem solvers by helping to identify and resolve your client’s most meaningful challenges and capitalize on business-building opportunities.
You can download The Mirren Organic Growth Plan Guide here
Mirren Live 2025
To learn more about strategies for new business and organic growth, join us at Mirren Live this May 7th & 8th. Senior agency leaders will take in 60+ speakers in 35+ sessions—all focused on fueling agency growth.
Special $150 Discount Code: Winmo is providing a savings opportunity! When registering, USE CODE: WINMO150
His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, agencies must break from their ways of the past or risk blending in as another commoditized agency. Prior to Mirren, Brent worked on accounts that included Kellogg’s, Johnson & Johnson, and McDonald’s at Leo Burnett, TBWA, and Wieden + Kennedy.
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