The Optimism Algorithm with Silverside AI
Silverside AI, an AI innovation lab founded by Pereira O’Dell, is revolutionizing marketing by combining AI-driven creativity and optimism—exemplified by their successful fully AI-generated Coca-Cola holiday ad—while exploring how AI redistributes creative control between clients and agencies, necessitates cultural changes for responsible use, and offers realistic cost savings for procurement teams.
Founded as an AI innovation lab by Pereira O’Dell, Silverside AI made waves last year with a fully AI-generated Coca-Cola holiday ad, one of the brand’s most successful campaigns in a decade. Now, the agency is fusing AI with creativity and optimism to redefine what’s possible in marketing.
What You’ll Learn:
- How AI is shifting creative power across clients and agencies
- The internal cultural shifts agencies must embrace to use AI responsibly
- Realistic cost savings (and expectations) for procurement teams
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