Three Ways to Win More Sales with AI Personality Insights
Winmo users leverage AI-powered Personality Insights from Humantic.ai to identify the true decision-makers beyond org charts, tailor personalized email outreach that boosts response rates by 233%, and craft pitches that resonate with individual personalities, resulting in up to a 6% increase in sales win rates with advertising brands and agencies.
While some sellers are finding that AI tools lower response rates and drive up spam warnings, Winmo users are taking a different approach, using AI to personalize their outreach to advertising decision-makers at scale (increasing win rates up to 6%). How?
We asked customers with Winmo Personality Insights, powered by Humantic.ai, to tell us how they optimize sales outcomes. Here are the top three ways they’re utilizing AI-powered insight to win over brands and agencies:
1. Discover who the real decision-driver is
Winmo provides contact details and corporate hierarchies for thousands of top-spending advertisers and their agencies, but decisions are not always driven by the person nearest the top of the org chart.
For example, a Marketing VP's Personality Profile might reveal that the “approval of other stakeholders” is a key factor. Customers rely on that intel, based on the individual’s DISC personality, to know when to multi-thread in other stakeholders, even if they are lower on the organizational food-chain. For instance, a Senior Marketing Director, despite being a subordinate of the VP, might be a better place to start, as they’re the type that can power decisions up the ladder.
2. Email Tips: Craft outreach that gets a response
Once you know that an account is a good fit and which decision-drivers to target, Winmo Personality Insights offer specific email tips known to increase response rates by 233%.
Winmo customers say they rely on these to tailor outreach that gets a reply sooner, reducing their time to first contact.
For example, the personalities of a Marketing VP and a Senior Marketing Director at the same major retailer may be different, so you’d write very different messages to each of them. An exciting, testimonial-filled message to the Director would land you in the virtual trashcan, but to the VP, could earn you a reply.
3. Nail your first impression, and your pitch
After securing a meeting, Winmo power users harness AI-generated personality insights to determine the approach in the initial meeting. Here is where DiSC personality profiles come into play.
DiSC assessments score a personality across Dominance, Influence, Steadiness, and Compliance. These are the basis for Humantic.ai insights present on Winmo’s 165,000 decision-maker profiles in the US and 36,000 budget-owners in the UK.
Winmo’s Personality Profiles turn the AI-generated traits into DOs and DONTs that any seller can follow with ease.
According to users, these insights also come in handy in pitch and negotiation phases. For example, using technical jargon with an I-type might lose their buy-in, while overly optimistic promises with a C-type, even if well intentioned, will kill the sale. AI personality insights help you uncover these potential obstacles so you can swiftly sidestep landmines.
In all, sellers using AI-derived personality insights increase close rates by an average of 6%.
Interested in getting started? Winmo can help you put these into practice on your top prospects.
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