Winmo

What Happens Every 30 Days in Winmo

Every 30 days, Winmo’s US-based research team conducts 5,000 phone verifications, updates over 2,000 agency profiles, verifies 30,000 emails, removes 2,000 outdated decision-maker profiles, and adds 50+ new profiles to maintain its comprehensive and accurate advertising database of 135,000+ decision makers, 11,000+ companies, 32,000+ brands, 8,000+ agencies, and 1,600 martech companies.

Sometimes it's easy to underestimate the complexity of sourcing prospecting data for sales and marketing outreach. While it may seem like a simple task, maintaining an up-to-date and comprehensive database is a significant undertaking, especially in the fast-changing media and advertising industry.

With the rise of sales technologies, business development professionals are increasingly relying on specialized resources like Winmo, rather than attempting to build and maintain their own databases. The main challenge is that data becomes outdated quickly due to constant changes in the industry, such as brands bringing creative teams in-house, new job roles emerging, and shifts in marketing budgets.

Winmo is recognized as one of the most comprehensive and accurate advertising databases in the industry. This reputation is built on years of experience and a commitment to human oversight in sourcing, applying, and verifying data. Data cannot simply be scraped from the internet; it requires continuous human verification.

Here’s what Winmo’s database includes and how it is maintained:

  • 135,000+ Decision Makers
  • 11,000+ Companies
  • 32,000+ Brands
  • 8,000+ Agencies
  • 1,600 Martech Companies

To keep this data current, Winmo’s research team undertakes the following activities every 30 days:

5,000 Confirmation Phone Calls Made

A US-based, in-house research team provides human oversight and phone verification for every contact record in Winmo, ensuring high accuracy.

2,000 Agency Profiles Updated

Each month, over 2,000 agency profiles are updated, including firmographic details and changes in agency-brand relationships.

30,000 Emails Verified

Over 30,000 email addresses are verified monthly, ensuring that users can trust the deliverability of their outreach.

2,000 Decision-Makers Removed

Due to industry churn and a commitment to accuracy, over 2,000 outdated decision-maker profiles are removed each month.

50+ New Profiles Added

To be included in Winmo’s advertising database, companies must meet certain requirements:

  • Over $50 million in annual revenue
  • Over $750,000 in annual media spend
  • Works with a national agency

400+ Custom Research Requests Completed

Customers can request research on companies that do not yet meet the standard requirements. These custom requests are typically fulfilled within 48 hours.

Winmo’s ongoing efforts ensure that users have access to the most accurate and up-to-date advertising data, allowing them to focus on selling rather than data management.

Related