Winmo Announces New U.K. Partnership With Upfront - Winmo
Winmo has formed an exclusive partnership with U.K.-based Upfront Business Development, now majority-owned by Propeller Group, to provide U.K. clients with access to Winmo’s comprehensive database of top brands, agencies, decision-makers, and predictive sales intelligence, while integrating Upfront’s Stay Upstream product into Winmo’s platform to enhance new business development and sales automation for advertising and media professionals.
Winmo has announced a new exclusive partnership with U.K.-based Upfront Business Development. The agreement enables Upfront to offer its U.K. clients access to Winmo’s best-in-class database, which profiles top brands, agencies, and the decision-makers in their ranks.
Last month, Propeller Group, a long-established B2B PR, content, and events agency for the media, advertising, and tech sectors, acquired a majority stake in Upfront Business Development.
Winmo CEO Dave Currie said of the partnership:
“Accelerating growth is at the forefront of every one of our clients’ minds. Partnering with Propeller Group creates the U.K.’s most powerful, single-source destination for advertising and media sales professionals who target national advertisers, their agencies, and technology providers. Consistently exceeding your sales quotas just became more attainable.”
This deal will give Upfront and Propeller clients exclusive access to data and insights that fuel profitable prospect relationships, including:
- Brand-Company-Agency Relationships
- Media Spend by Channel
- Campaign and Agency Review
- Predictions
As part of the deal, Upfront will be integrating its existing Stay Upstream product into the Winmo platform, which integrates seamlessly with other sales automation and inbound marketing platforms including Salesforce and HubSpot.
Jody Osman, managing director of Upfront, said:
“Winmo is a best in class new business tool, providing the latest brand insights and some really exciting predictive intelligence. We’re delighted to announce that Propeller Group and Upfront have an exclusive UK partnership with Winmo. We felt it was vital that our new integrated PR and business development proposition had data and technology at the heart of it. We’re really excited to have Winmo in place to support and drive new business activity for clients.”
For more information about the partnership and UK opportunities, click here.
Related
Win Ad Revenue with Winmo Media Sales Leads
Winmo is a comprehensive, researcher-verified sales intelligence platform that helps advertising professionals quickly find and connect with over 230,000 verified media buying and ad sales decision-makers across brands and agencies managing $100 billion in ad spend, providing real-time media buying insights, direct contact information, and predictive sales alerts to streamline prospecting and close deals faster.
Winmo for Ad Sales Overview
Winmo is a comprehensive, researcher-verified sales intelligence platform that connects ad sales professionals with over 230,000 verified media buying decision-makers across brands and agencies managing $100 billion in ad spend, providing real-time media buying insights, direct contact information, and predictive sales alerts to help users efficiently identify and close qualified advertising sales leads.
Streamline Sales Prospecting with Our Targeted Contact Search
Winmo offers a comprehensive, daily-verified database of marketing and advertising decision-makers managing over $100 billion in ad spend, enabling sales professionals to efficiently find, manage, and connect with the right contacts through features like prospect list management, CRM syncing, and detailed client-agency relationship insights, ultimately accelerating sales pipeline growth and business wins.
Winmo Solutions for AdTech Companies
Winmo offers adtech companies exclusive, human-verified sales intelligence and predictive tools to identify and target key marketing and ad technology decision-makers at over 36,000 advertisers and agencies, enabling precise lead generation, industry-specific targeting, and early identification of sales opportunities with up to 80% accuracy.
Ad Agency Lead Generation Overview
Winmo is a lead generation platform designed for ad agencies to drive consistent growth by providing verified contacts, media spend and firmographic data, and account insights that help agencies proactively secure high-value clients, maintain a full pipeline of aligned prospects, and avoid the feast-or-famine cycle caused by client churn.
Ad Agency Lead Generation & Business Development
Winmo is a lead generation and business development platform designed for ad agencies to proactively secure high-value clients, maintain a consistent pipeline of opportunities with verified contacts and media spend data, and build stable growth by targeting brands that align with their expertise, thereby ending the feast-or-famine cycle of client acquisition.