Winmo Unveils Martech Database - Winmo

by Marilyn Mead Brutoco  |  October 18, 2017

Award-winning sales tool expands coverage to martech, providing complete view of advertising ecosystem.

Winmo, the go-to resource for selling into advertisers and agencies, has expanded its coverage to the martech industry, creating the first tool of its kind to offer an in-depth, 360-degree view of the entire advertising ecosystem.

The move comes as sellers of media and marketing services struggle to keep up with a wave of martech expansion, and the sea of companies, sub-categories and contacts that have emerged.

Seeing business development teams lose countless hours trying to keep up with this market, Winmo set out to eliminate the bottleneck, by providing a time-saving resource for navigating the martech landscape, specifically designed for speeding up sales.

Featuring business profiles for thousands of marketing technology players and decision-makers in their ranks, the just-released martech database solidifies Winmo as a one-stop-shop for prospecting across the entire industry – guiding sellers to brand owners who control marketing budgets, as well as the agencies and technology firms that influence how they’re spent.

“Evolutionary shifts in tech-enabled advertising and marketing translate to a true survival of the fittest and fastest in martech sales,” said Dave Currie, Chief Executive Officer of Winmo’s parent company, List Partners Inc. “Our customers tell us that we provide them mission-critical sales acceleration intelligence all in one place, keeping them ahead of the competition and thriving.”

A Simpler Way of Selling to a Complicated Industry

Through its new feature, Winmo has broken the martech landscape into easy-to-search categories that link vendors competing in the same space, with segments including but not limited to:

• ​Display & Programmatic Advertising
• ​Mobile Marketing
• ​Ecommerce
• ​Sales & Marketing Automation
• ​Affiliate Marketing & Management
• ​Content Management Systems (CMS)
• ​Marketing Analytics Performance & Attribution
• ​Dashboards & Data Visualization
• ​Advocacy, Loyalty & Referrals
• ​Customer Relationship Management (CRMs)

The data is housed, alongside advertiser and agency profiles, in Winmo’s award-winning interface, allowing users to create shareable lists, sync contacts to their CRM, set alerts that track personnel changes or sales triggers like funding – all the functionality that Winmo is known for.

Reliable Contact Information

List Partners Inc.’s internal research team has populated Winmo’s martech profiles with over 7,000 key contacts, investing significant research and development time to deliver a clear, reliable view of who does what within the martech industry, and how to reach them.

“We created the martech database to help clients that sell into martech companies understand the landscape, and more importantly, provide them with accurate, direct contact information that’s kept up to date,” said Dave Thomson, Chief Revenue Officer at ListPartners Inc. “The inclusion of this information in Winmo will allow customers to spend less time researching and more time selling.”

Answering the Demand

By 2018, advisory firm IDC expects martech spending to reach some $32.3 billion in the U.S. alone – making it more imperative than ever for marketing technology companies to reach executives responsible for these budgets. Those whose offerings can connect martech sellers with martech buyers are poised to profit, and will benefit from the competitive advantage that Winmo’s martech database provides in speeding up their sales process.

Audiences taking advantage of Winmo’s martech feature:

• ​Media: Publishers and media platforms with a B2B audience, such as those covering tech, business or financial news
• ​Agencies: Advertising and marketing services agencies with experience delivering results for martech clients in the past, or whose competencies are transferable to this market
• ​AdTech: Organizations packaging proprietary assets – from data and technology to analytics – into offerings that can be white-labeled or licensed to other martech firms
• ​Sponsorship: Those with events, conferences or associations that cater to business executives who make martech purchasing decisions

Alongside Winmo’s profiles for top B2C brand marketers and their agencies, the martech database makes Winmo a triply powerful weapon for these sellers, who now gain an efficient way to build a multi-faceted pipeline, ensuring no revenue stream goes untapped.

“Keeping up with the marketing technology landscape is daunting — not just for marketers, but for salespeople too,” said Scott Brinker, creator of the iconic ChiefMartec landscape, which Winmo used as the basis of its new feature addition. “I’m impressed with the solution the Winmo team put together to provide a comprehensive database of business information and decision-making contacts for all of the companies on that landscape.”

About Winmo

Business development teams use Winmo to reach the right prospects at the right accounts at the right time. Its up-to-date advertiser, agency and martech profiles track decision makers who control over $100 Billion in annual ad expenditures, allowing users to bypass gatekeepers and directly engage those with purchasing power. In addition to being the first place that sellers turn for advertiser-agency relationships and contact information, Winmo predicts opportunities on the horizon, tracking subtle shifts to keep sales organizations ahead of their competition. With verified sales intelligence, real-time change alerts and forecasted opportunities at their fingertips, Winmo users can operate more strategically, and engage prospects across the advertising ecosystem at the earliest stage of opportunity.