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Major brands are reshaping their strategies with targeted, informed campaigns that meet each audience segment with precision. Brands are investing in creative agency shifts, digital-first activations, and influencer-led moments designed to deepen brand relevance.

Summer Campaigns Go All In on Storytelling

Key Takeaways

  • OtterBox pushed digital media spend to $3.7 million YTD (a ≈68 % jump from 2024).
  • BIC’s celebrity strategy keeps paying off—EZ Reach sales are up 80 % since 2021, with 90 % positive social sentiment.
  • Target increased national TV spend 29 % YTD while splitting creative.
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Summer Campaigns & Targeted Storytelling

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