Winmo
Featured image

Back-to-school season is shaping up to be a high-stakes moment for brands doubling down on digital spend, experiential activations, and fresh creative strategies. Campaigns are getting bolder, and partnership opportunities are expanding across multiple channels.

6 Back to School Brands Planning Major Campaigns

Key Takeaways

  • Hostess just cranked digital investment more than 6,000% to $4.3 million YTD.
  • Michaels added 600+ new SKUs and hiked digital spend 163%.
  • Kodiak’s omnichannel push drove an 84% spike in digital spend YTD.
Learn More
7 min read
Read

6 Back to School Brands Planning Major Campaigns

Related To Ad Spend & Media Insights
Keep Up With Digital & Social Trends With Winmo Plus
Keep Up With Digital & Social Trends With Winmo Plus
VIDEO
Summer Campaigns & Targeted Storytelling
Summer Campaigns & Targeted Storytelling
WEBPAGE - AI SUMMARY
Ad Spend & Media Insights Overview
Ad Spend & Media Insights Overview
WEBPAGE - AI SUMMARY
Case Study | Winmo <> Fandom
Case Study | Winmo <> Fandom
WEBPAGE - AI SUMMARY
Winmo Overview
Winmo Overview
WEBPAGE - AI SUMMARY
Content For Media Sales Executives
E-Book | 92 Marketing Leaders Betting Big on Back-to-School
E-Book | 92 Marketing Leaders Betting Big on Back-to-School
WEBPAGE - AI SUMMARY
Track Festival Sponsorship Deals Faster
Track Festival Sponsorship Deals Faster
WEBPAGE - AI SUMMARY
Top Influencer Marketing Platforms to Watch
Top Influencer Marketing Platforms to Watch
WEBPAGE - AI SUMMARY
Winmo Edge
Winmo Edge
VIDEO
Ad Spend & Media Insights
Ad Spend & Media Insights
VIDEO
Content For Ad Agencies
Case Study | Winmo <> Wiland
Case Study | Winmo <> Wiland
WEBPAGE - AI SUMMARY
Targeted Contact Database Overview
Targeted Contact Database Overview
WEBPAGE - AI SUMMARY
Winmo For Agencies
Winmo For Agencies
TOUR
Case Study | Winmo <> ICF Next
Case Study | Winmo <> ICF Next
WEBPAGE - AI SUMMARY
Winmo's Targeted Content Database
Winmo's Targeted Content Database
VIDEO
Similar to 6 Back to School Brands Planning Major Campaigns
E-Book | 12 Brands Activating Sports Sponsorships in Q3 2025
E-Book | 12 Brands Activating Sports Sponsorships in Q3 2025
WEBPAGE - AI SUMMARY
Outreach & Integrations
Outreach & Integrations
VIDEO
Sales Leads & Predictions Overview
Sales Leads & Predictions Overview
WEBPAGE - AI SUMMARY
Winmo For Adtech Orgs
Winmo For Adtech Orgs
TOUR
Sales Leads & Predictions
Sales Leads & Predictions
VIDEO
Newest Content
Scaling Your Adtech Platform Overview
Scaling Your Adtech Platform Overview
WEBPAGE - AI SUMMARY
Sponsorship Hub Overview
Sponsorship Hub Overview
DOCUMENT - AI SUMMARY
Report | 2025 Omnicom HoldCo Breakdown
Report | 2025 Omnicom HoldCo Breakdown
WEBPAGE - AI SUMMARY
Intent Signals & Website Visitor Detection Overview
Intent Signals & Website Visitor Detection Overview
WEBPAGE - AI SUMMARY
Score Digital Deals With Winmo Pro
Score Digital Deals With Winmo Pro
VIDEO
Powered by Navless.ai