3 Takeaways from Programmatic IO April 2018
The Programmatic I/O April 2018 event in San Francisco gathered nearly 3,000 data-driven marketing professionals from top companies like Meredith, Facebook, and Google to discuss key topics such as data management platforms, transparency, third-party data, programmatic in-housing, and emerging trends like AI in programmatic advertising.
AdExchanger’s Programmatic I/O is the world’s largest gathering of the data-driven marketing ecosystem. It is a semi-annual event, and this time around, was held in San Francisco on April 10th and 11th, as nearly 3000 professionals and experts shared stories and insights about their experiences with programmatic media and advertising, from both the buyer and seller-side of the equation.
Conversations spanned many topics related to programmatic, taking in-depth looks at data management platforms (DMP), transparency, third-party data, programmatic in-housing, as well as other trending topics like Facebook and artificial intelligence.
Among the speakers, were members of Meredith, The New York Post, REI, Pandora, Spotify, Essence, Oath, 360i, Live Nation, IPG Mediabrands, Condé Nast, GroupM, Vox, The New York Times, Facebook, Uber, Google, and much, much more. Members of MediaRadar were also in attendance to discuss the current and future state of programmatic media and advertising.
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