Ad Spend Intelligence Platform

See where advertising dollars move — by brand, competitor, category, and channel

MediaRadar is a marketing and advertising spend intelligence platform used by planning, sales, agency, and strategy teams to track competitive ad spend, brand-level investment, and category trends across digital, CTV, paid social, programmatic, paid search, video, print, and OOH.

• ​Benchmark media spend by brand, category, competitor, and channel
• ​Track ad spend across digital, paid social, CTV, programmatic, paid search, video, and OOH in one platform
• ​Spot competitive ad spend shifts before they show up in quarterly reports

See your category's spend trends

A live readout of your category's advertising spend shows which brands are increasing investment, which channels are gaining budget, and where competitors are shifting dollars.

Every team works the spend numbers differently

Marketing spend analytics without context is just data. MediaRadar shapes ad spend intelligence around how publishers, brands, agencies, and ad-tech actually use it.

Brands

Benchmark competitive ad spend against the category leader

• ​Daily marketing spend signals across digital, CTV, social, search, video, print, and OOH
• ​Track YoY, QoQ, MoM, and WoW spend movement at brand and category level
• ​See the channel-mix shifts your competitive set is making in real time
• ​Benchmark your spend against the category average and the category leader

Agencies

Build plans on campaign spending data, not last quarter's snapshot

• ​Pull category and brand spend curves into pitch decks in minutes
• ​Back planning recommendations with cross-channel investment data
• ​Spot competitive spend shifts before the client raises them in the QBR
• ​Quote brand-level YoY and WoW digital ad spend without leaving the room

Publishers

Walk into pitches with the media spend data their team can't pull

• ​Pitch with the prospect's category spend trend, not a recycled deck
• ​Identify advertisers and categories increasing investment in your channel
• ​Compare brand-level spend velocity across the prospect's competitive set
• ​Prioritize outreach using spend movement, not last quarter's spend size

AdTech

Find the categories bending budget toward your channel

• ​Find categories shifting ad dollars into programmatic, CTV, video, or social
• ​Identify the brands driving those shifts with spend volume and trajectory
• ​Track competitor platforms gaining or losing share within a vertical
• ​Build target lists from rate-of-change in spend, not just current size

Cross-channel ad spend visibility, refreshed daily

MediaRadar provides a complete cross-channel view of advertising investment so the entire spend curve sits on one screen, with brand and category context attached.

TV & CTV

TV ad spend and CTV ad spend across linear, cable, and connected environments — network-level dollars, daypart breakouts, and brand-level curves to see how TV advertising spend is shifting.

OTT & Streaming

OTT ad spend across major platforms, AVOD, and FAST environments — see where streaming budgets are growing, which categories are funding the shift, and how fast.

Digital & Display

Digital ad spend and online ad spend across desktop, mobile, and in-app — site, format, and creative dollars to benchmark digital spending trends in your category.

Programmatic

Programmatic ad spend on DSP and SSP activity, direct vs. open exchange mix, and the brands quietly increasing programmatic investment month over month.

Paid Search

Paid search spend and search marketing spend visibility — SEM budget allocation by brand and category, with trend data on how search investment is moving in your market.

Social & Influencer

Social media ad spend across paid social campaigns and influencer marketing spend — track velocity, creator budget shifts, and the brands accelerating social investment.

Video & YouTube

Video ad spend across pre-roll, in-stream, and short-form — creative-level dollar detail showing where video marketing spend is concentrating.

Print & OOH

Print, out-of-home, and emerging channel investment data — a cross-channel view single-channel spend tools can't match.

What you can do

Turn marketing spend data into planning, sales, and strategy decisions

MediaRadar pulls cross-channel ad spend data, competitive context, and category-level benchmarks into one platform — built for strategy, planning, marketing analytics, and finance teams.

Benchmark marketing spend by channel and brand

See exactly how media spend distributes across channels — and how your brand stacks up against competitors and the category leader.

Catch competitive ad spend shifts the day they hit

Daily refreshed alerts on category spend velocity, brand-level budget moves, and channel-mix changes — actionable, not academic.

Pull a category spend brief in seconds

One-screen reads on category spend, top growth channel, and YoY direction — ready for the meeting, the pitch, or the executive readout.

Watch the spend curve, not the static number

Visualize how advertising spend tracks across digital, CTV, paid social, paid search, and programmatic over time.

Why MediaRadar

Cross-channel spend intelligence in one platform

MediaRadar combines cross-channel advertising spend data, competitive context, and category-level benchmarks in one platform — so the trend, the context, and the source all land on the same screen.

• ​Cross-channel coverage across digital, CTV, social, search, video, print, and OOH
• ​Brand, category, and competitor context for every spend number you pull
• ​Trend-grade history with daily refresh — WoW, MoM, QoQ, YoY at brand and category level
• ​Built for marketing, agency, publisher, platform, and analyst workflows

Ready to see where advertising spend is moving in your category?

A live walkthrough of your category's spend trends, competitor movement, and channel-level investment shifts is available.