How to Identify Sales Opportunities with the WinmoEdge CMO Tenure Report - Winmo
The WinmoEdge CMO Tenure Report, compiled by Betsi Nelson, analyzes over a decade of data on more than 1,400 CMOs to reveal that CMO turnover is a key indicator of impending changes in brand-agency relationships, providing media sellers and agency new business directors with insights to identify and predict sales opportunities in their target verticals.
We’ve said it before, and we’ll keep saying it: CMO turnover is the strongest signal that changes between a brand and its agencies are coming. It might not be true immediately, and it might not be true in all cases, but most of the time, when a brand’s CMO changes, its agency relationships will follow.
Winmo Edge’s Betsi Nelson compiled a report on the average tenures of more than 1,400 CMOs going back over a decade. In this webinar she discusses her findings and talks about how media sellers and agency new business directors can identify and predict when changes might happen in their target verticals.
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