MediaRadar is compared to ‘legal’ insider trading
The New York Post compared MediaRadar's ad tracking software to legal insider trading, highlighting how its predictive analytics, based on marketing trends, enable Wall Street professionals to forecast company performance—such as Panera Bread's quarterly results—before official announcements, with CEO Todd Krizelman likening the process to recognizing poker signals over time.
On August 10, 2015, the New York Post compared MediaRadar's ad tracking software to what one might consider insider trading—except legal. After Wall Street professionals learned about this advertising tracking tool, which is capable of predicting how well a company will fare at a given time, they began to show interest in MediaRadar.
MediaRadar’s CEO, Todd Krizelman, explained that while predictions are not 100% guaranteed, the company is able to forecast performance based on marketing tendencies. He likened the process to poker: “when you see the signal once, you don’t know what it means. But when you see it over time, you see what it means.”
MediaRadar is excited to explore this potentially new and profitable opportunity, combining Wall Street needs with the data the company has already collected.
For more details, the article discusses predicting Panera Bread’s performance before quarterly results were released. There is also a mention of Todd discussing this further on CNBC’s “Closing Bell.”
Readers are encouraged to share their thoughts in the comments section.
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