MediaRadar | Market Intelligence
MediaRadar offers comprehensive market intelligence and AI-powered insights for brands, agencies, publishers, and platforms to analyze competitor advertising spend, identify growth categories, track media mix and creative strategies, and optimize prospecting and targeting across multiple channels using harmonized data and the MediaWatch® Investment Blueprint report.
Market Intelligence to Improve Advertising Effectiveness
Identify trends driving industry growth with a clear view of brand and category spend across channels.
For Brands & Agencies
View Any Competitor at Every Shift
Get a holistic view of the market. Drive strategy using a robust understanding of who is spending when and where. Analyze your share of wallet, identify new opportunities, and prioritize the best targets.
Conduct Brand Category Analysis
Identify new categories with a history of growth and consistent spending. Review total and average category expenditures, detailed activity timelines, and leading advertisers to make informed investments.
Get AI-Powered Insights Instantly
Automated insights and alerts keep you informed about any changes in your market. Stay up-to-date with new entrants, campaigns, and product launches from your competitors.
For Publishers & Platforms
View Any Competitor at Every Shift
Get detailed market insights into how brands are investing, where they are placing ads, and which channels they are prioritizing.
Track Category Change Drivers
Access complete views of target brands' budgets, media mix, creative strategies, and seasonal shifts.
Supercharge Prospecting with AI
Use AI to scale personalized email and LinkedIn sequences auto-populated with advertising recommendations.
Prioritize Your Target Brand Accounts
Get an instant view of advertising activity across your target brand accounts across the media that matters most.
All Dimensions of Advertising at Your Fingertips
MediaRadar collects and harmonizes millions of media, ad creative, and campaign data points and insights.
MediaWatch® Investment Blueprint
In the MediaWatch® Investment Blueprint 2025 report, a media mix blueprint is provided for advertisers eager to stay ahead in a competitive market in 2025 and beyond. Backed by empirical data, the MediaWatch® series analyzes investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT. Whether you’re charting your course or seeking inspiration, the insights reveal the forces propelling advertising forward in 2025.
Latest News & Content
Stay ahead of the curve with the latest news, insights, and trends shaping the world of marketing and advertising technology. Explore cutting-edge articles, expert analyses, and in-depth reports to help navigate the ever-evolving digital landscape.
Featured Reports and Articles
- Future Titans of Pharma & Healthcare: A comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.
- Future Titans of Retail Report: A deep dive into the retail industry, revealing key differences in how retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.
- Future Titans of Advertising: Critical intel into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats. Research reveals the media strategies of competitors across 10 industry verticals to win consumer attention and market share.
- Are Legacy Channels Starting to Hijack Digital Budgets?: MediaRadar CEO discusses the surprising strength of legacy advertising channels and how the line between digital and traditional is blurring.
- Where Are Brands Planning to Spend Their 2025 Media Budget?: Exploration of key trends shaping the future of advertising, from the dominance of digital media to the ongoing relevance of traditional platforms.
- Top 100 Advertisers of 2024—Future Titans of Advertising Report: Discover how brands are reshaping the media landscape with flexible strategies and smart media planning.
Indispensable Insights Across Brand Advertising & Media/Data Sales Use Cases
Brands & Agencies
- Boost your marketing ROI by understanding your competitors’ media mix, campaigns, and creative strategies.
Publishers & Platforms
- Drive stronger sales with strategic planning, targeted prospecting, and data-backed pitches.
Consultancies & Data Partners
- Recommend high impact marketing strategies built on a foundation of unmatched creative and media data.
Speak to a Consultant
Our marketing intelligence solution powers mission-critical marketing and sales decisions that drive competitive advantage.
If you are a current client and need help, email customer support.
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Ad Spend Intelligence Platform
MediaRadar is an ad spend intelligence platform that enables marketing, sales, agency, and strategy teams to track and benchmark competitive advertising investments and category trends across multiple channels—including digital, CTV, paid social, programmatic, paid search, video, print, and OOH—in real time, providing tailored insights for brands, agencies, and publishers to monitor spend shifts, build data-driven plans, and enhance pitches with up-to-date competitive spend data.
Creative Intelligence by MediaRadar
MediaRadar's Creative Intelligence platform offers brands, agencies, publishers, and platforms comprehensive tools to track and analyze over 35 million competitive ad creatives and campaigns across media channels in real-time, providing detailed insights into campaign strategies, messaging trends, media mix, and creative attributes to enhance competitive positioning, sales success, and advertising strategy expertise.
Q4 2023 12 for ‘24 - Alcohol
In 2023, the alcohol advertising sector saw a 3% year-over-year decline in spending to $1.4 billion from 1,600 companies, with beer advertisers dominating over half the spend at $740 million, while twelve top alcohol brands—including Bud Light and Crown Royal—significantly increased their ad investments by 114% collectively through November, leveraging major events like Super Bowl LVII and football programming to boost TV and digital advertising.
Q4 2023 12 for ‘24 - Fitness & Weight Loss
In 2023, the fitness and weight loss industry saw a 14% year-over-year decline in ad spend to over $917 million through November, driven largely by a 99% drop from Aviron Interactive and a 4% reduction in brands, with TV dominating media spend, Q1 showing a 20% increase, and top sectors like weight loss services, fitness equipment, and prescription weight loss accounting for 90% of the $826 million spent, while twelve leading brands collectively increased their advertising by 83% to $640 million.
Q4 Numbers: What’s Up and What’s Down in B2B Advertising
In 2018, B2B advertising spending remained flat overall compared to 2017, but digital ad budgets grew 42% to comprise 27% of total spend, native online ads surged 50% making them the fastest-growing format, only 11% of brands used multiple ad formats, and average event revenue increased by 5%, highlighting shifts in how and where B2B brands allocate their advertising resources.
Ad Agency Lead Generation Overview
Winmo is a lead generation platform designed for ad agencies to drive consistent growth by providing verified contacts, media spend and firmographic data, and account insights that help agencies proactively secure high-value clients, maintain a full pipeline of aligned prospects, and avoid the feast-or-famine cycle caused by client churn.