MediaRadar | Publishers
MediaRadar provides publishers with comprehensive advertising intelligence solutions—including market, competitive, and commercial insights—to enhance media sales through strategic planning, targeted prospecting, and data-driven pitches, supported by tools for sales management, account executives, revenue operations, research, and business development, while offering detailed reports like the MediaWatch® Investment Blueprint 2025 that analyze advertiser spending across digital, out-of-home, paid social, print, radio, linear TV, OTT, and streaming TV to help clients stay competitive and maximize revenue.
Advertising Intelligence to Supercharge Your Media Sales
Boost sales performance through strategic planning, targeted prospecting, and data-driven pitches.
Market Intelligence
Prioritize top brand prospects using always-on insights that define your clients' media mix, budget allocations, and ad creative strategies.
Competitive Intelligence
Track competitive pricing with the actual CPM rates paid by brands across programmatic display, video, native, and mobile advertising.
Commercial Intelligence
Automate alerts and reports highlighting upcoming RFPs, peak spending months, advertiser activity, and competitive wins.
Enabling Publishers to Achieve Peak Performance
Indispensable Across the Media & Data Sales Lifecycle
Advertising Intelligence Solutions that Meet Your Needs
Sales Management
Empower sales teams to hit goals.
Account Executives
Increase revenue and build strong client relationships.
Revenue Operations
Encourage sales teams to use proper tools.
Research & Analytics
Provide sales teams with data-driven insights to close deals.
Business Development
Partner with clients leveraging deep media and marketing insights.
MediaWatch® Investment Blueprint 2025
In our MediaWatch® Investment Blueprint 2025 report, we provide a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.
Backed by empirical data, our MediaWatch® series analyzes investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT.
Whether you’re charting your course or seeking inspiration, the insights promise to reveal the forces propelling advertising forward in 2025.
Access Brand Investment Insights Across Media
Streaming TV
Access expansive streaming media spend insights across the video-on-demand universe (AVOD), including the television glass.
Linear TV
Get accelerated final TV spend 3X faster than the top TV measurement providers across over 100 channels.
Digital / Programmatic
See brand investment across social, display, native, and video advertising across devices.
Retail Media
Know what ad dollars are shifting to retail media across the top 25 players.
Out-of-Home
See traditional and digital OOH brand spend across 200 U.S. markets.
Radio
Get deep radio intel across 825 stations in the top 45 radio markets.
Podcast
Get insights into podcast ad spend across the top podcasts in the U.S.
Understand print advertising investment across news and magazines.
Testimonials
MediaRadar is a great tool to help when we're in planning mode for how we're going to strategize for the rest of the year.
— Bob Rhode, The Weather Channel
Our Champions teams internally make our business decisions and visions off of MediaRadar data. We use MR data to formulate lists of which brands in our target accounts are active in the market and who we should be stealing share from.
— Caroline Graziano, Amazon
Latest News & Content
Stay ahead of the curve with the latest news, insights, and trends shaping the world of advertising. Explore cutting-edge articles, expert analyses, and in-depth reports to help you navigate the ever-evolving digital landscape.
- Future Titans of Pharma & Healthcare: This report offers a comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.
- Future Titans of Retail Report: This focused analysis offers a deep dive into the retail industry, revealing key differences in how retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.
- Future Titans of Advertising: Get critical intel into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats. Our research reveals the media strategies of competitors across 10 industry verticals to win consumer attention and market share.
- Are Legacy Channels Starting to Hijack Digital Budgets?: MediaRadar CEO, Matt Krepsik, discusses the surprising strength of legacy advertising channels and how the line between digital and traditional is blurring.
- Where Are Brands Planning to Spend Their 2025 Media Budget?: Brett House, SVP at MediaRadar, explores key trends shaping the future of advertising, from the dominance of digital media to the ongoing relevance of traditional platforms.
- Top 100 Advertisers of 2024—Future Titans of Advertising Report: Discover how brands are reshaping the media landscape with flexible strategies and smart media planning.
Already a Client?
If you are a current client and need help, email our customer support.
Speak to a Consultant
Our award-winning marketing intelligence solution powers mission-critical marketing and sales decisions that drive competitive advantage.
Brands & Agencies
Boost your marketing ROI by understanding your competitors’ media mix, campaigns, and creative strategies.
Publishers & Platforms
Drive stronger sales with strategic planning, targeted prospecting, and data-backed pitches.
Consultancies & Data Partners
Recommend high impact marketing strategies built on a foundation of unmatched creative and media data—every time.
We're Always Here for You!
If you would like to get in touch, please provide your contact information and let us know how we can help you.
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Media Intelligence Platform
MediaRadar is a unified media intelligence platform that delivers daily refreshed, cross-channel advertising activity monitoring, media trend analysis, and category benchmarking to support brands, agencies, publishers, and adtech teams with insights on channel mix, creative cadence, competitor behavior, and market messaging across 30+ media channels.
Creative Intelligence by MediaRadar
MediaRadar's Creative Intelligence platform offers brands, agencies, publishers, and platforms comprehensive tools to track and analyze over 35 million competitive ad creatives and campaigns across media channels in real-time, providing detailed insights into campaign strategies, messaging trends, media mix, and creative attributes to enhance competitive positioning, sales success, and advertising strategy expertise.
2023 Advertising Prediction: Retail Advertisers Continue Ramping Up Spend
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