MediaRadar’s Recession-Ready Weekly Advertising Overview: Apparel and Food See WoW Increase in Ad Sales
MediaRadar’s weekly advertising overview reveals significant week-over-week increases in ad spend across Apparel—especially women’s designer fashion and men’s footwear—Food categories like snacks, desserts, and meat products, Restaurants including casual dining and quick-service, and Travel sectors such as airlines, cruise lines, and hotels, reflecting seasonal holiday promotions and shifting consumer behaviors amid recession concerns.
The Apparel and Food landscape is changing rapidly. As the impact of the recession is felt, MediaRadar is monitoring which advertisers are shifting ad spend each week to provide an updated view of the ad sales landscape.
Here are some key weekly takeaways from recent advertising shifts:
Apparel
- Experiencing growth, possibly due to the holiday advertising push.
- Accessories and apparel both increased week-over-week (WoW).
- Women's designer fashion jumped over 500% WoW.
- Within footwear, men's advertising increased nearly 100% WoW.
Food
- The category saw an increase in ad spend this week.
- Snacks & dessert advertisers increased ad spend by over 50% WoW.
- Within snacks & desserts, candy increased over 50% and chocolate was up 25% WoW.
- Meat, seafood, and poultry advertisers increased ad spend by over 1000% WoW, likely aiming for seasonal gatherings.
Restaurant
- Restaurant advertising increased this week.
- Casual dining restaurants increased nearly 75% WoW.
- Quick-service restaurants were up over 25% WoW.
- The second half of 2023 saw more employees returning to work onsite, increasing demand for lunch options away from home.
Travel
- Travel advertising is up this week, coinciding with peak travel times during the holidays.
- Airlines increased ad spend by over 10% WoW.
- Cruise lines and hotel groups were both up over 25% WoW.
For a full breakdown of which product categories are buying ads now, the list is updated each week and can be subscribed to for regular updates.
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