Meet the Agencies Behind Your Favorite Super Bowl Ads - Winmo
The article highlights the top seven advertising agencies behind the most memorable Super Bowl 53 commercials, including 72andsunny for the NFL 100 centennial ad, Goodby, Silverstein & Partners for Pepsi's celebrity-filled "For the Love of It" campaign, Energy BBDO for Avocados from Mexico's canine-themed spot, and David, Miami & Mullen Low/Horizon for Burger King's archival Andy Warhol Whopper ad, showcasing their creative strategies and significant marketing investments during the lowest-scoring Super Bowl ever.
While the New England Patriots and Los Angeles Rams played at Atlanta’s Mercedez-Benz Stadium during the lowest-scoring Super Bowl ever, the TV ads kept audiences entertained. Rather than simply rounding up the best SB53 ads, this article highlights the agencies behind the most memorable Super Bowl spots.
Here are the top seven picks for agencies making big Super Bowl ad statements:
NFL 100: 72andsunny
Finishing first in USA Today’s ad meter, the NFL’s centennial commercial featured iconic players and epic recalls from games past. The spot was created by 72andsunny, a full-service agency with offices in L.A., New York, and Amsterdam. Hollywood director Peter Berg directed the ad, bringing to life the passion, energy, and storied history of football. The agency played a significant role in creating this well-received spot.
Pepsi: Goodby, Silverstein & Partners
Pepsi’s Super Bowl ad answered the infamous question “Is Pepsi okay?” with the campaign “For the Love of It.” The spot featured celebrities like Lil Jon, Cardi B, and Steve Carell. Goodby, Silverstein & Partners, Pepsi’s creative agency of record since 2017, created this ad and others for brands like Doritos and Bubly. Pepsi invested over $15 million with the agency, aiming to outshine Coca-Cola in Atlanta.
Avocados from Mexico: Energy BBDO
Avocados from Mexico’s ad featured a canine show where dogs performed alongside their owners. The company continued its “Savor Every Moment” campaign, with marketing spend expected to increase. Energy BBDO created one of the most interesting ads, engaging customers in a unique way and living up to their mission of energizing brands. This was the fifth consecutive Super Bowl commercial for the company.
Burger King: David, Miami & Mullen Low/Horizon
Burger King returned to Super Bowl advertising for the first time since 2006 with a simplistic and silent ad featuring archival footage of Andy Warhol eating a Whopper. The agencies repurposed footage from 37 years ago to create an ad that stood out and communicated that Whoppers are for everyone. The collaboration resulted in an edgier marketing approach using one of America’s most iconic artists.
Stella Artois: Mother
Stella Artois, facing industry challenges, launched a major Super Bowl initiative with Ab InBev. The ad featured Sarah Jessica Parker and Jeff Bridges, targeting Gen-X and older millennials. With a new CMO, the “Change Up the Usual” campaign is expected to continue. This year marked Ab InBev’s largest Super Bowl ad investment, and the agency effectively targeted the desired demographic.
Bumble: FlyteVu/VMLY&R
Bumble made its first Super Bowl appearance with a campaign featuring Serena Williams called “The Ball is in Her Court.” Williams, the new Global Advisor, aimed to bring awareness to the brand’s feminist messaging. The ad targeted millennial and Gen-Z audiences, promoting empowerment and the #inhercourt movement. The agencies successfully conveyed the brand’s core message in a touching and emotional ad.
Audi: Venables, Bell & Partners
Audi returned to Super Bowl advertising with a 60-second spot promoting electric vehicles, focusing on the e-tron SUV. This was Audi’s tenth Super Bowl ad, competing with other automakers. The ad, created by Venables, Bell & Partners, used a humorous approach and was well-received by fans. It marked a significant moment for the electric car industry, which had not been publicized as heavily before.
These brands and their media agencies stood out for their Super Bowl performances. Readers are encouraged to share their own picks for agencies deserving recognition for this year’s Super Bowl ads.
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