Q4 Prospects: Brands Buying Media Now - Winmo
Winmo provides a detailed Q4 media buying prospect list highlighting major brands like Verizon, Walmart, Target, T-Mobile, Chevrolet, Macy’s, St. Jude Children’s Research Hospital, and LVMH, including key marketing decision-makers and their media agency partners, enabling sales teams to target companies actively spending across digital, broadcast, print, OOH, and radio channels with available budgets to maximize revenue opportunities.
There’s nothing worse than getting to the right marketing decision-maker and hearing “I love it! But we’re out of budget, try us again next year.” That’s why Winmo tracks important data like media planning and buying periods that allow you to reach the right people at the right time.
We recently told you about brands planning media in Q4, and now, we’re bringing you brands buying in Q4, so you can focus on prospects with revenue available. Along with key contacts, we’re also noting relevant media agency partner relationships so you know everyone involved in the decision.
Using this list, you and your team can focus on securing big revenue from brands with budget to spend. Across digital, broadcast, print, OOH, and radio channels we’re bringing you brands spending big dollars.
We hope that these opportunities will help empower you to reach, and maybe even exceed those monstrous Q4 goals:
Digital/Broadcast
Note: Since digital and broadcast channels shared the same top spenders, we combined these categories into one list below.
1. Verizon Communications, Inc
- Key contact: Diego Scotti, Executive VP & CMO
- Media Agency Partner: Zenith Media
2. Walmart Stores, Inc
- Key Contact: Steve Bratspies, Chief Merchandising Officer
- Media Agency Partner: Haworth Marketing & Media, PlusMedia, LLC
3. Target Corporation
- Key Contact: Rick Gomez, CMO & Executive VP
- Media Agency Partner: Essence, Periscope
4. T-Mobile USA
- Key Contact: Matt Staneff, CMO
- Media Agency Partner: Blue 449, Essence
5. Chevrolet
- Key Contact: Steve Majoros, Director of Marketing, Chevrolet Cars & Crossovers
- Media Agency Partner: Carat
1. Macy’s
- Key Contact: Richard Lennox, Chief Marketing Officer
- Media Agency Partner: Digitas, Spark Foundry
2. St. Jude Children’s Research Hospital
- Key Contact: Emily Callahan, Chief Marketing Officer
- Media Agency Partner: Haworth Marketing & Media
3. LVMH
- Key Contact: Valerie Hoecke, Chief Digital Officer- LVMH Perfumes & Cosmetics
- Media Agency Partner: MediaCom, Dentsu Aegis Network
4. Citibank
- Key Contact: Jennifer Breithaupt, Global Consumer Chief Marketing Officer
- Media Agency Partner: Publicis North America
5. Bank of America Corporation
- Key Contact: Meredith Verdone, Chief Marketing Officer
- Media Agency Partner: Starcom Worldwide
OOH
1. Google
- Key Contact: Lorraine Twohill, Chief Marketing Officer & Senior VP, Global Marketing
- Media Agency Partner: Essence
2. Liberty Mutual Insurance Companies
- Key Contact: Emily Fink, Chief Marketing Officer- Global Retail Markets
- Media Agency Partner: Initiative
3. Kohl’s Corporation
- Key Contact: Greg Revelle, Chief Marketing Officer
- Media Agency Partner: Zenith Media
4. Hyundai Motor America
- Key Contact: Dean Evans, Chief Marketing Officer
- Media Agency Partner: Canvas Worldwide
5. Volkswagen of America, Inc
- Key Contact: Saad Chehab, Chief Marketing Officer – US
- Media Agency Partner: PHD USA
Radio
1. Ram
- Key Contact: Olivier Francois, Chief Marketing Officer
- AOR: GSD&M
2. The Home Depot
- Key Contact: Lisa DeStefano, Vice President Brand Marketing & Creative
- Media Agency Partner: Carat
3. Ford
- Key Contact: Ms. Joy Falotico, Group VP – Lincoln & Chief Marketing & Brand Officer
- Media Agency Partner: GTB
4. JCPenney Corporation
- Key Contact: Therace Risch, Executive VP, Chief Information & Digital Officer
- Media Agency Partner: OMD
5. Capital One Financial Corporation
- Key Contact: Marc Mentry, Senior VP of Brand Marketing
- Media Agency Partner: Horizon Media, Inc
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