Stagwell Agencies and Next-Gen Marketing Firms
Stagwell Inc., formed by the 2021 merger of Stagwell and MDC Partners and led by founder Mark Penn, is a New York-based digital-first global marketing network generating $670 million in Q1 2024 revenue, known for its integrated creative and technology-driven marketing services across agencies like 72andSunny, Allison+Partners, and Anomaly, serving major clients such as Amazon, Google, and TikTok.
Stagwell, founded in 2015 by Mark Penn with a $250 million investment from former Microsoft CEO Steve Ballmer, is a digital-first global marketing network known for delivering scalable, seamless solutions through a unique combination of culture-moving creativity and leading-edge technology. In 2020, they announced plans to merge with MDC Partners, a move completed by August 2021, forming Stagwell Inc. This newly merged entity, led by Mark Penn as Chairman and CEO, is headquartered in New York with significant offices in Washington, DC. Stagwell’s notable partners include 72 and Sunny, Anomaly, Forsman & Bodenfors, and many others. The merger has positioned Stagwell Inc. as a major player in the marketing and communications industry.
- Q1 2024 revenue: $670m
- Primary headquarters: One World Trade Center, 65th Floor New York, NY 10007
- Notable clients: Amazon, Budweiser, Google, Amazon, TikTok, E*Trade, Carnival, Diageo, General Mills, Galen College of Nursing
- Agency disciplines: Full service/Integrated, Creative/Advertising, public relations, direct/relationship, digital, branding, market research, media buying & planning
Example Stagwell Agencies
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72andSunny
- Locations: Brooklyn, NY; Playa Vista, CA
- Discipline: Creative/Advertising
- Website: www.72andsunny.com
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Allison Worldwide / Allison+Partners
- Locations: Portland, OR; Scottsdale, AZ; Atlanta, GA; Irving, TX; Chicago, IL; San Francisco, CA; Seattle, WA; Los Angeles, CA; New York, NY; Washington, DC
- Discipline: Public Relations
- Websites: www.allisonworldwide.com, www.allisonpr.com
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Anomaly
- Locations: Toronto, ON; Venice, CA; New York, NY
- Discipline: Full Service/Integrated
- Website: www.anomaly.com
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Assembly
- Locations: Southfield, MI; New York, NY
- Disciplines: Political, Media Buying & Planning
- Websites: www.media-assembly.com, www.assemblyglobal.com
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Bruce Mau Design
- Location: Toronto, ON
- Discipline: Design
- Website: www.brucemaudesign.com
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Colle McVoy
- Location: Minneapolis, MN
- Discipline: Full Service/Integrated
- Website: www.collemcvoy.com
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Doner
- Locations: Southfield, MI; Cleveland, OH; Los Angeles, CA
- Disciplines: Creative/Advertising, Full Service/Integrated
- Website: www.doner.com
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Doner CX
- Locations: Warrendale, PA; Norwalk, CT
- Disciplines: Direct / Relationship, Full Service/Integrated
- Website: www.source-marketing.com
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Exponent PR
- Location: Minneapolis, MN
- Discipline: Public Relations
- Website: www.exponentpr.com
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Forsman & Bodenfors
- Locations: New York, NY; Toronto, ON
- Discipline: Creative/Advertising
- Website: www.forsman.co
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GALE
- Locations: New York, NY; Playa Vista, CA
- Disciplines: Digital, Full Service/Integrated
- Website: www.gale.agency
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Hunter Public Relations
- Location: New York, NY
- Discipline: Public Relations
- Website: www.hunterpr.com
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Instrument
- Location: Portland, OR
- Discipline: Digital
- Website: www.instrument.com
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Kenna
- Location: Mississauga, ON
- Discipline: Digital
- Website: kenna.ca
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Laird + Partners
- Location: New York, NY
- Discipline: Creative/Advertising
- Website: www.lairdandpartners.com
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Media Allegory
- Location: New York, NY
- Discipline: Media Buying & Planning
- Website: www.media-allegory.com
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Media Assembly
- Location: Century City, CA
- Discipline: Media Buying & Planning
- Website: www.media-assembly.com
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mono
- Location: Minneapolis, MN
- Discipline: Creative/Advertising
- Website: www.mono-1.com
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Movers + Shakers
- Location: Santa Monica, CA
- Discipline: Social
- Website: www.moversshakers.co
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Redscout
- Location: New York, NY
- Discipline: Branding
- Website: www.redscout.com
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Rhythm
- Location: Irvine, CA
- Discipline: Digital
- Website: www.rhythmagency.com
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Sloane & Company
- Location: New York, NY
- Discipline: Public Relations
- Website: www.sloanepr.com
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Stagwell
- Locations: Washington, DC; New York, NY
- Discipline: Full Service/Integrated
- Websites: www.stagwellgroup.com, www.stagwellglobal.com
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Team
- Location: Fort Lauderdale, FL
- Discipline: Event & Sponsorship Marketing
- Website: www.weareteam.com
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Team Epiphany
- Location: New York, NY
- Discipline: Public Relations
- Website: www.teamepiphany.com
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The Harris Poll
- Location: New York, NY
- Discipline: Market Research
- Website: www.theharrispoll.com
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Trade X Partners
- Location: New York, NY
- Discipline: Creative/Advertising
- Website: www.tradex-partners.com
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Vitro Agency
- Location: San Diego, CA
- Discipline: Creative/Advertising
- Website: www.vitroagency.com
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Wolfgang
- Location: Los Angeles, CA
- Discipline: Full Service/Integrated
- Website: www.wolfgangla.com
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Yamamoto
- Locations: Chicago, IL; Minneapolis, MN
- Discipline: Full Service/Integrated
- Website: www.go-yamamoto.com
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