Ad Spend & Media Insights Overview
Winmo offers a comprehensive data-driven platform that tracks over $100 billion in US media ad spending across TV, digital, CTV, and OOH, enabling users to identify sales prospects by pinpointing top brands' real-time and historical media investments, optimal media planning and buying periods, and detailed spend analysis to strategically time outreach and increase revenue with actionable insights and contact-level intelligence.
Identify Sales Prospects Based on Ad Spending
Pinpoint Prospects with Proven Media Spend
Winmo provides a data-driven view into where and when top brands invest their ad dollars across TV, digital, CTV, OOH, and more. Whether targeting brands launching new campaigns or identifying trends for a compelling pitch, Winmo delivers actionable data to help turn spending insights into revenue.
Win More with Media Planning & Buying Periods
Winmo’s US Database tracks over $100 billion in media spend and pinpoints peak planning and buying periods. This allows users to strategically time outreach and connect with media budget-holders at the right moment. Detailed spend analysis helps prioritize leads that align with your services, increasing the likelihood of winning deals with data-driven confidence.
Winmo has helped us answer the question “how much money does this advertiser spend on media?” Sometimes when we speak to clients, they can keep this number close to their chest, so having this intel has been extremely helpful when acquiring new clients. I have found several new clients using search filters to identify advertisers by media spend as well as industry and location.
Jacqueline Horn Account Executive, Viacom International
See Winmo in Action
Discover how Winmo’s contact-level intelligence and easy workflows can transform your prospecting, accelerate close times, and increase revenue. Get a tailored walkthrough to see how Winmo can fit your unique goals.
Unlock $100 Billion in Budget Opportunities
Discover US advertisers based on their real-time buying activity and a comprehensive trailing 12-month estimate of their media investments. This provides a powerful understanding of their current priorities and spending patterns across diverse media landscapes and platforms, such as:
Broadcast
- Cable TV Spend
- Network TV Spend
- Spanish Language Network TV Spend
- Spanish Language TV- Local
- Spot TV Spend
- Syndication Spend
- B2B Magazine Spend
- Local Magazine Spend
- Magazine Spend
- National Newspaper Spend
- Newspaper Spend
- Sunday Magazine Spend
Digital
- Internet – Display Spend
- Online Video Spend
- Social Spend across Facebook, X, Instagram, TikTok
- AVOD Spend across YouTube Desktop and Mobile
- Digital Search Spend
Out of Home Spend
- Cinema Advertising Spend
- OOH Spend
CTV/OTT Spend
- By publisher or in aggregate
Radio
- Local Radio Spend
- Network Radio Spend
Find UK Advertisers Spending Across:
- Cinema
- Digital
- Direct Mail
- Door Drop
- Outdoor
- Press
- Radio
- TV
- Social Media & AVOD
Frequently Asked Questions
Does Winmo provide real-time ad spend data?
Yes! Winmo tracks where brands allocate their marketing budgets across all media channels, including broadcast, digital, streaming, CTV, OOH, DOOH, radio, podcast, and social media. This helps you target brands actively investing and undergoing shifts in their advertising strategy.
How can ad spend insights help me close more deals?
Knowing how a brand allocates its ad spend and which media channels it favors gives you an advantage over your competition. With Winmo’s media insights, you can tailor your pitch to align with their current strategy, showcasing the ROI your solution offers based on their existing budget and media mix.
Can I see which agencies control a brand’s media buying?
Yes! Winmo maps media spending to the media agencies and even the specific contacts within media planning and buying teams. You can pinpoint key agency buyers and decision-makers controlling large-scale ad investments.
Explore Winmo at Your Own Pace
Take a self-guided tour to experience Winmo’s features and see how easy it is to find verified contacts, streamline prospecting, and gain actionable insights—all without a sales call.
Related
Identify Sales Prospects Based on Ad Spending with Winmo
Winmo offers a comprehensive US database tracking over $100 billion in media ad spend across TV, digital, CTV, OOH, and print, enabling sales professionals to identify and prioritize prospects based on detailed, real-time advertising investments and peak media planning periods, thereby improving targeted outreach, accelerating deal closures, and increasing revenue through data-driven insights.
Win Ad Revenue with Winmo Media Sales Leads
Winmo is a comprehensive, researcher-verified sales intelligence platform that helps advertising professionals quickly find and connect with over 230,000 verified media buying and ad sales decision-makers across brands and agencies managing $100 billion in ad spend, providing real-time media buying insights, direct contact information, and predictive sales alerts to streamline prospecting and close deals faster.
Top Social Spenders By Category: February 2021
In February 2021, Disney dominated social media advertising in the Arts & Entertainment category across Facebook, Instagram, and Twitter with multi-million dollar spends and leading impression shares, while Toyota led the Auto category's social ad spending on Facebook and Instagram, and Volvo topped Twitter in the same sector, highlighting the platform-specific spending patterns and audience reach of top brands on the major social networks.
Winmo for Ad Sales Overview
Winmo is a comprehensive, researcher-verified sales intelligence platform that connects ad sales professionals with over 230,000 verified media buying decision-makers across brands and agencies managing $100 billion in ad spend, providing real-time media buying insights, direct contact information, and predictive sales alerts to help users efficiently identify and close qualified advertising sales leads.
Winmo Adds Social Spending Across 5 Platforms (July 2023 Update)
In July 2023, Winmo enhanced its B2B sales intelligence platform by adding social media advertising spend data across TikTok, Instagram, Facebook, Twitter, and YouTube, allowing sales teams to search and analyze brand social ad budgets by various purchasing methods—including programmatic, programmatic direct, house ads, ad networks, and direct buys—to better identify opportunities and connect with decision-makers in the US and UK advertising markets.
Winmo: Win More Business with Real-time Sales Intelligence
Winmo is a top-rated sales intelligence platform that helps businesses identify high-potential leads, connect with verified brand and agency decision-makers, predict agency reviews and hires months in advance, and gain insights into advertising spend and media trends to accelerate deal closures across advertising, ad sales, adtech, and sponsorship sectors.