Winmo Adds Social Spending Across 5 Platforms (July 2023 Update)
In July 2023, Winmo enhanced its B2B sales intelligence platform by adding social media advertising spend data across TikTok, Instagram, Facebook, Twitter, and YouTube, allowing sales teams to search and analyze brand social ad budgets by various purchasing methods—including programmatic, programmatic direct, house ads, ad networks, and direct buys—to better identify opportunities and connect with decision-makers in the US and UK advertising markets.
In 2023, Winmo, a widely used B2B sales intelligence tool for the advertising industry in the US and UK, expanded its brand database to include social media channels. The database now tracks social spend across the five largest social media platforms: TikTok, Instagram, Facebook, Twitter, and YouTube.
The new social advertising feature enables sell-side teams to quickly search for social advertisers, assess opportunities, and connect with brand and agency decision-makers who control these budgets. Sales teams using Winmo to uncover leads based on planning periods and spend across various delivery mediums—including display, print, TV, radio, OOH, podcast, and CTV—can now also identify spending surges and key signals from major brands in the social space.
New as of July 2023: Winmo users can now search by social spending based on purchasing methods.
Purchasing methods include:
- Programmatic advertising: The process of automatically buying and selling digital ad space.
- Programmatic direct: When premium brands bid directly on a specific publisher’s premium inventory with higher rates (e.g., a home page ad on cnn.com).
- House ads: Advertisements run by the website itself, commonly used when there is not 100% fill (e.g., cnn.com placing an ad to promote their daily newsletter).
- Programmatic/ad network and ad network: When brands use an ad network to buy ad inventory. If the ad network buys the inventory through an ad exchange, it is indicated as programmatic/ad network (with the ad exchange as the middleman).
- Direct: When an ad is bought directly by the brand from the publisher with no middleman involved. These ads may be bought directly from the publisher’s media team, usually for premium inventory or as part of an advertising package with different placements.
How can you get your hands on Winmo’s social spending data?
To add social intelligence to your Winmo subscription, you can request access. If you are not a Winmo customer yet, you can request social spending and brand and agency intelligence.
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