Keep Up With Digital & Social Trends With Winmo Plus
Winmo Plus's Digital Media Insights feature allows users to track and analyze top advertisers' social media spending across platforms like Facebook, Instagram, and Twitter by providing detailed breakdowns of ad types, distribution, campaign creatives, and spending trends over time.
Related
Winmo Adds Social Spending Across 5 Platforms (July 2023 Update)
In July 2023, Winmo enhanced its B2B sales intelligence platform by adding social media advertising spend data across TikTok, Instagram, Facebook, Twitter, and YouTube, allowing sales teams to search and analyze brand social ad budgets by various purchasing methods—including programmatic, programmatic direct, house ads, ad networks, and direct buys—to better identify opportunities and connect with decision-makers in the US and UK advertising markets.
Ad Spend & Media Insights Overview
Winmo offers a comprehensive data-driven platform that tracks over $100 billion in US media ad spending across TV, digital, CTV, and OOH, enabling users to identify sales prospects by pinpointing top brands' real-time and historical media investments, optimal media planning and buying periods, and detailed spend analysis to strategically time outreach and increase revenue with actionable insights and contact-level intelligence.
Top Social Spenders By Category: February 2021
In February 2021, Disney dominated social media advertising in the Arts & Entertainment category across Facebook, Instagram, and Twitter with multi-million dollar spends and leading impression shares, while Toyota led the Auto category's social ad spending on Facebook and Instagram, and Volvo topped Twitter in the same sector, highlighting the platform-specific spending patterns and audience reach of top brands on the major social networks.
Identify Sales Prospects Based on Ad Spending with Winmo
Winmo offers a comprehensive US database tracking over $100 billion in media ad spend across TV, digital, CTV, OOH, and print, enabling sales professionals to identify and prioritize prospects based on detailed, real-time advertising investments and peak media planning periods, thereby improving targeted outreach, accelerating deal closures, and increasing revenue through data-driven insights.
Top Social Spenders By Category: October 2021
In October 2021, top social media advertisers across Facebook, Instagram, and Twitter varied by category, with Disney leading Arts & Entertainment spending $14.3M on Facebook and $9.4M on Instagram, Lexus dominating Auto with over $1M on each platform, UPS and Shopify leading Business ads primarily on Facebook, Samsung and Oculus investing heavily in Computers & Consumer Electronics, and Hershey and Mars Wrigley as major spenders in Consumer Packaged Goods, illustrating the distinct, platform-specific advertising strategies tailored to diverse audiences on the three dominant social networks.
Win Ad Revenue with Winmo Media Sales Leads
Winmo is a comprehensive, researcher-verified sales intelligence platform that helps advertising professionals quickly find and connect with over 230,000 verified media buying and ad sales decision-makers across brands and agencies managing $100 billion in ad spend, providing real-time media buying insights, direct contact information, and predictive sales alerts to streamline prospecting and close deals faster.