State of the Industry Webinar Series
The State of the Industry Webinar Series offers data-driven insights into major advertising trends, including the $10 billion political ad surge for the 2026 midterms, the rise of connected TV as a key performance channel, and future advertising predictions across digital, streaming, and retail media, helping industry leaders understand shifting budgets, media channels, and strategies.
State of the Industry: Inside the $10B Political Advertising Opportunity
Political advertising is ramping up fast—and the sellers who move early win the most revenue.
In this State of the Industry webinar, data behind the 2026 midterm election advertising boom is unpacked, revealing where political ad dollars are flowing, which markets will heat up first, and how campaigns are allocating budgets across media channels.
About the Series
Each session in the State of the Industry Webinar Series highlights key market shifts—such as evolving ad budgets, emerging and declining media channels, and changing brand strategies—while offering data-driven insights into the forces shaping the future of advertising. From the rise of video and streaming to the transformation of sports viewership and beyond, this series helps industry leaders navigate change with clarity and confidence.
Watch Previous Webinars in the Series On Demand
Session 04: State of the Industry: Video Everywhere—Winning in the New Era of CTV
CTV is no longer just a branding channel. It is becoming one of the most powerful performance levers in modern media. As streaming becomes the default way audiences watch TV, advertisers are rethinking how premium video fits into their performance marketing mix. But CTV alone is not enough. To win, marketers need a video everywhere view across streaming, AVOD, live sports, and social video. Addressability, faster optimization, and measurable outcomes are turning premium video into a full-funnel engine that builds awareness and drives action.
MediaRadar provides a data-driven look at how advertisers are using Video Everywhere to drive results and how others can too.
Session 03: State of the Industry: 2026 Advertising Predictions
MediaRadar’s Advertising Forecast dives into what’s next for advertisers as experts unpack bold, data-driven predictions across digital, streaming, and retail media.
Hosted by Karisa Schroeder, Director of Product Marketing, the session features insights from Matt Krepsik, CEO of MediaRadar, and Caroline McCrory as they explore how economic forces, regulatory shifts, and emerging players will reshape how and where ad dollars are spent. Attendees gain a clear view of the trends defining 2026 and how to stay ahead of them.
Session 02: State of the Industry: Navigating the Seismic Shift in Sports Advertising
The way fans watch sports and entertainment is changing fast—and advertisers must adapt. Exclusive streaming rights and shifting viewer habits are reshaping how brands reach audiences, creating both challenges and opportunities.
This session features Jay Nielsen, VP of Product at MediaRadar, breaking down the latest data and trends in sports advertising.
Session 01: State of the Industry: The Future of Video Advertising
Video is poised to dominate the advertising landscape, with forecasts projecting it will account for 44% of all ad spend by 2028. As consumer habits transform, traditional broadcast is giving way to powerful emerging formats like CTV, AVOD, and vMVPDs.
Video remains unmatched in its ability to engage through sight, sound, and motion—but the channels and strategies behind its success are evolving. This session provides insights to help shape the future of media strategy.
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12 Ads ‘til New Years: 9 Top OTT Buyers
In 2020, as streaming services and audiences grew, nine top brands—including GEICO Insurance—significantly increased their advertising spend on the emerging ad-supported OTT (over-the-top) video platforms, marking a shift toward this new channel amid cord-cutting trends and setting the stage for continued growth in OTT advertising.
2026 Advertising Predictions Webinar
The 2026 Advertising Predictions webinar by MediaRadar, featuring insights from CEO Matt Krepsik, CCO Caroline McCrory, and Director Karisa Schroeder, forecasts industry trends shaped by economic, regulatory, and emerging market forces, highlighting the rising importance of micro-influencers for authentic niche engagement, conservative B2B budgeting amid political volatility, expert-led content as B2B's version of user-generated content, and strong growth in Financial Services advertising driven by competitive targeting of high-value customers.
Q4 2023 12 for ‘24 - Alcohol
In 2023, the alcohol advertising sector saw a 3% year-over-year decline in spending to $1.4 billion from 1,600 companies, with beer advertisers dominating over half the spend at $740 million, while twelve top alcohol brands—including Bud Light and Crown Royal—significantly increased their ad investments by 114% collectively through November, leveraging major events like Super Bowl LVII and football programming to boost TV and digital advertising.
Q4 2023 12 for ‘24 - Fitness & Weight Loss
In 2023, the fitness and weight loss industry saw a 14% year-over-year decline in ad spend to over $917 million through November, driven largely by a 99% drop from Aviron Interactive and a 4% reduction in brands, with TV dominating media spend, Q1 showing a 20% increase, and top sectors like weight loss services, fitness equipment, and prescription weight loss accounting for 90% of the $826 million spent, while twelve leading brands collectively increased their advertising by 83% to $640 million.
The State of Sports Advertising: Navigating a Seismic Shift in the Streaming Era
The sports advertising landscape is rapidly transforming as live sports increasingly shift from traditional cable to Connected TV and streaming platforms like Amazon Prime Video and Apple TV+, leading to fragmented but highly valuable sports media rights deals and new opportunities for advertisers to engage audiences through diversified, multi-platform strategies.