Tips and Tricks for Building an Effective Sponsorship Pipeline - Winmo
The webinar presented by Brian McCue and Jennifer Groese from The List outlines effective sponsorship pipeline strategies, emphasizing the importance of clearly defining target audiences, utilizing resources like CRM and prospect tools, employing targeted outreach methods such as the Shotgun vs. Sniper approach, and using creative email tactics to successfully engage potential partners in the competitive $20 billion sponsorship market.
Presented by Brian McCue, Director of Sponsorship Sales of The List, and Jennifer Groese, Director of Marketing of The List.
With $20 billion dollars being spent on sponsorship in 2014, companies are looking to see how they can get a piece of the pie.
With a variety of techniques used in obtaining new partnerships, companies have been most successful when they are able to:
- Clearly define their target audience
- Invest in resources to support their success
- Have a solid plan in place to engage potential partners
A similar arrangement to what Brian presented at the 2015 IEG Conference, this webinar discusses this technique in detail, in addition to covering:
- How to target your audience using the Shotgun vs. Sniper approach and the benefits that come with it
- The importance of having resources like CRM, Company Insights, and Prospect Identification tools in place (including exclusive non-profit offerings)
- Creative examples of emails and subject lines to capture a prospect's attention
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