Top Austin Ad Agencies: Q1 2022 - Winmo
Austin is rapidly growing as a major tech and advertising hub, boasting significant population and employment growth, a favorable business environment with low living costs and no state income tax, and hosting 13 top ad agencies each managing over $10 million in annual client media spend, particularly in podcast advertising for major brands like BetterHelp, Capital One, and Mattel.
While the phrase "Keep Austin Weird" is well-known, "keep Austin growing" may be a more appropriate sentiment these days. With SXSW preparing for a major comeback and members of the Winmo team attending the National Sports Forum, Austin is entering a period of high activity.
Austin continues its rise as one of the top American tech hubs, with some saying it now rivals Silicon Valley and may be recovering from the pandemic even better than California. According to the city’s chamber of commerce, the Texas capital has regained 96% of spring 2020’s pandemic-related job losses. The advantages of being an Austin-based advertising agency include:
- A relatively low cost of living compared to other agency hubs like New York and Los Angeles
- No state income taxes
- Relatively mild year-round weather (with the exception of last year’s snowstorm)
- A lively social life and music scene
The city has experienced more than five times the nation’s population growth rate between 2010 and 2020, at 33.7%. This is more than double the growth of Texas itself (16.8%). Austin’s population nearly doubled from 1.24 million in 2000 to 2.29 million in 2020, according to the US Census. Employment growth has remained consistently above both Texas and the U.S. between 2010 and 2020, according to the Texas Workforce Commission.
These 13 Austin, TX-based advertising agencies all have an annual client media spend of at least $10M. Cheers to your unfair advantage in 2022!
Top Austin Ad Agencies and Their Media Spend:
- BetterHelp: Podcast Ad Spend $9.5M
- Capital One: Podcast Ad Spend $5.7M
- Hubbell Lighting: Podcast Ad Spend $4.7M
- Mattel: Podcast Ad Spend $4M
- GEICO: Podcast Ad Spend $3.6M
- SimpliSafe: Podcast Ad Spend $3.4M
- Shopify: Podcast Ad Spend $3.2M
- Squarespace: Podcast Ad Spend $3M
- Athletic Greens: Podcast Ad Spend $2.7M
- Ziprecruiter: Podcast Ad Spend $2.6M
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