When 20 Top Brands Buy and Plan Media Spend
The article highlights 20 top brands, including Chevrolet, Downy, and Domino’s, that are currently in their Q1 media planning phase with buying periods in Q4, emphasizing the importance of timing in reaching marketing decision-makers and detailing their notable agency partnerships for media planning and buying.
There’s nothing worse than getting to the right marketing decision-maker and hearing “I love it! But we’re out of budget, try us again next year.” That’s why Winmo tracks important data like media planning and buying periods that allow you to reach the right people at the right time.
To give you a glimpse of those benefits in action and help you crush your Q1 quota, here are 20 brands in Winmo’s comprehensive advertising database that are media planning in Q1. From major advertisers to emerging and under-the-radar spenders, these are 20 top brands deciding their budget allocations now.
1. Brand: Chevrolet
Parent Company: General Motors Corporation
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Carat (Media Planning & Buying)
2. Brand: Downy
Parent Company: The Procter & Gamble Company
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Hearts & Science (Media)
3. Brand: RetailMeNot.com
Parent Company: RetailMeNot, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Quigley-Simpson (Media Planning & Buying)
4. Brand: Axe
Parent Company: Unilever Home & Personal
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Mindshare (Media Planning & Buying)
5. Brand: Domino’s, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Crispin Porter + Bogusky (Media Planning/ Digital/ Creative/ Social)
6. Brand: MyPillow, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: LifeBrands (Media Planning & Buying)
7. Brand: Royal Caribbean International
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: MullenLowe Mediahub (Media Planning & Buying)
8. Brand: Simon Malls
Parent Company: Simon Property Group, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationships: OOH Pitch (Media Planning & Buying)
9. Brand: Roomba
Parent Company: iRobot Corporation
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Spark Foundry (Media Planning & Buying)
10. Brand: Dior
Parent Company: LVMH, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Havas Media Group (Media Planning & Buying)
11. Brand: Angry Orchard Hard Cider
Parent Company: The Boston Beer Company, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Hearts & Science (Media Planning & Buying)
12. Brand: Old Navy
Parent Company: Gap, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: PHD (Media Planning & Buying/ Digital)
13. Brand: University of California
Planning Period: Q1
Buying Period: Q4
14. Brand: Bowflex
Parent Company: Nautilus, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: TouchPoint Integrated Communications (Media Planning & Buying/ Digital)
15. Brand: JetBlue
Parent Company: JetBlue Airways Corporation
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Mullen Lowe Group (Media Planning & Buying)
16. Brand: Sports Clips, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: GSD7M Idea City (Media Planning & Buying)
17. Brand: Fossil
Parent Company: Fossil, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: R/GA (Social)
18. Brand: Walt Disney Studio Entertainment
Parent Company: Walt Disney Studios
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: OMD (Media Planning)
19. Brand: Hot Wheels
Parent Company: Mattel, Inc.
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: Spark Foundry (Media Planning & Buying)
20. Brand: Voya Financial
Planning Period: Q1
Buying Period: Q4
Notable Agency Relationship: OMD (Media Planning & Buying/ Digital)
But wait, there’s more!
These are just 20 of the 2200+ brands in Winmo that are planning in Q1. Want spending data, CMOs, Brand Managers, Media Planners and account teams to unlock their ad revenue? Request a trial of Winmo to fill your pipeline and crush your Q1 goals!
Psst. Looking for brands buying media in Q1? We’ve got those too. From Universal Pictures and NutriSystem to Nationwide and TracFone Wireless, Winmo tracks 2,000+ brands buying media in Q1 2019.
Brand: Universal Pictures
Planning Period: Q2
Buying Period: Q1
Brand: NutriSystem
Planning Period: Q2
Buying Period: Q1
Notable Agency Relationship: Elcoff (Media Planning & Buying)
Brand: Nationwide
Planning Period: Q2
Buying Period: Q1
Notable Agency Relationship: Universal McCann (Media Planning & Buying)
Brand: TracFone Wireless
Planning Period: Q2
Buying Period: Q1
Notable Agency Relationship: Havas Media Group (Media Planning & Buying)
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