Winmo Case Study: AffinityX
AffinityX, a global media technology company offering comprehensive digital services with cost-effective, scalable solutions, leveraged Winmo starting in late 2020 to strategically target and support agency clients during the economic downturn caused by COVID-19, enabling them to connect with agencies ready to implement their services despite industry-wide spending cuts.
How Affinity Express Utilizes Winmo to Break Into the Agency Sector
ABOUT AFFINITYX
AffinityX is a media technology company that powers some of the biggest brands and local media companies. Acting as an extension of their clients' teams, AffinityX manages digital product fulfillment, ad operations, creative design, website development, copywriting, and SEO, among other services.
With its signature white-glove service, AffinityX is a global company with offices in the Philippines, India, Serbia, and the US. According to Director of Business Development, Sara Droke, its use of people, process, and technology allows clients to deliver high quality, predictable performance with a 50% cost reduction.
CHALLENGES AND OBJECTIVES
“As the world continues its recovery from the economic recession, revenue fluctuations are perhaps the biggest challenge as we move into 2021,” said Droke. “Forrester predicted a 23% decrease in total spend in the US marketing sector, with agency spend taking the biggest hit.”
AffinityX focused on their agency services as Covid-19 hit, a difficult time as many potential partners closed their doors and others greatly reduced their overhead costs. However, Droke and her team were steadfast in their support for agency clients.
“We can dedicate resources, a team of any size, which the agency can control. The costs are variable without an upfront investment. Our global infrastructure provides us the ability to be both highly responsive and extremely nimble in support of our agency partners,” said Droke. “Ultimately, we empower agency resources to stay focused on activities that ultimately capture more of their customer’s spend with minimal risk and tremendous upside.”
Next, the team needed a solution to get in front of the agencies who understood their purpose and were ready to implement it.
HOW WINMO HELPS AFFINITYX
Before becoming a Winmo client in late 2020, AffinityX worked with ZoomInfo.
“Then we got a peek at the Winmo tool — the level of data and the types of data points that are in it are 100% applicable to the sectors we want to serve,” said Droke. “To be able to have a tool that’s populated with very sound data and ways to identify our clients and create efficiencies in prospecting is invaluable.”
Droke and her team quickly began their marketing outreach using the Winmo data and are excited to be starting business development efforts with such a refined list of targets.
FUTURE PLANS
In 2021, AffinityX continues to grow in the agency sector. The business development team is finding ways to help agencies save money and grow revenue in a more efficient way.
“We all know that the economic conditions have been tough. We’re helping agencies not just survive, but thrive, in 2021,” said Droke.
Related
Winmo for Ad Sales Overview
Winmo is a comprehensive, researcher-verified sales intelligence platform that connects ad sales professionals with over 230,000 verified media buying decision-makers across brands and agencies managing $100 billion in ad spend, providing real-time media buying insights, direct contact information, and predictive sales alerts to help users efficiently identify and close qualified advertising sales leads.
Streamline Sales Prospecting with Our Targeted Contact Search
Winmo offers a comprehensive, daily-verified database of marketing and advertising decision-makers managing over $100 billion in ad spend, enabling sales professionals to efficiently find, manage, and connect with the right contacts through features like prospect list management, CRM syncing, and detailed client-agency relationship insights, ultimately accelerating sales pipeline growth and business wins.
Win Ad Revenue with Winmo Media Sales Leads
Winmo is a comprehensive, researcher-verified sales intelligence platform that helps advertising professionals quickly find and connect with over 230,000 verified media buying and ad sales decision-makers across brands and agencies managing $100 billion in ad spend, providing real-time media buying insights, direct contact information, and predictive sales alerts to streamline prospecting and close deals faster.
Winmo Customer Reviews & Testimonials
Winmo is a manually curated sales intelligence platform trusted by industry leaders in media, agencies, adtech, and sponsorships, providing sales and marketing teams with exclusive, verified access to hard-to-reach decision-makers, real-time brand insights, and predictive intelligence to streamline prospecting and win more deals ahead of competitors, as evidenced by positive customer testimonials.
5 Data Points to Backup Your Winmo Purchase - Winmo
The article highlights five key data points to justify investing in Winmo, emphasizing that 40% of salespeople find prospecting the hardest part of sales, and that Winmo’s verified, up-to-date sales intelligence saves time by providing accurate decision-maker information and agency spending data, which is crucial given that 7% of prospects change companies every four months, making manual prospecting inefficient and outdated.
5 Tips to Boost Your Prospecting Efforts | Winmo
Winmo users highlight five key benefits of the platform, including saving hours daily by accessing pre-researched industry news and trends, and the ability to submit research requests for up-to-date decision maker and brand information, which is fulfilled within 24 hours, thereby enhancing prospecting efficiency and database accuracy.