Winmo Debuts Podcast Ad Spend
Winmo has partnered with Podchaser to offer users direct access to detailed podcast advertising budgets and insights, enabling sales professionals to identify brands investing in podcast ads, see their sponsored shows, connect with decision-makers, and leverage data on industry trends, competitor spending, and audience engagement as podcast ad spend is projected to surpass $2 billion by 2023.
Podcast Insights Powered by Podchaser
Winmo has partnered with Podchaser to provide customers with direct access to podcast advertising budgets. This collaboration allows users of Winmo’s advertiser and agency database to easily identify brands investing in podcasts, see which shows they’re sponsoring, and connect with the brand and agency decision-makers who control these budgets.
According to IAB, podcast ad spend is projected to exceed $2 billion by 2023, highlighting the growing importance of this medium for marketers. Sales professionals are increasingly interested in tapping into this opportunity.
Dave Currie, CEO of Winmo and its parent company List Partners, LLC, notes that podcasts are becoming a key tool for marketers, especially for emerging and D2C brands. The partnership with Podchaser enables sellers to identify these brands and connect with the decision-makers managing their advertising budgets.
The podcast medium is rapidly expanding, with more consumers listening to podcasts and responding to brand messaging. A survey by AdvertiseCast found that 63% of 300,000 listeners purchased something promoted by a podcast host, indicating strong engagement and conversion potential.
Uncover Rich Insights & Easily Discover Prospects
Podcast data and insights from Winmo make it simple to discover brands investing in podcast advertising. In addition to identifying podcast advertisers, Winmo brand profiles provide a comprehensive view of a brand’s podcast investment and its competitors’ activities in the medium.
Podcast insights help users:
- Discover brands investing in podcast advertising
- See top podcast advertisers or sponsors by vertical or category
- Uncover where competitors are investing and how much they are spending
- View industry trends and identify timely opportunities
Users can also see top shows and categories to infer demographic targeting and determine which competitors are advertising in podcasts, highlighting potential opportunities for brands.
Your Unfair Podcast Advantage
By leveraging podcast insights, businesses can gain significant advantages, including:
- Identifying brands investing in podcast advertising
- Viewing top podcast advertisers and sponsors by specific verticals or categories
- Understanding competitor investments and spend in the podcast space
- Tracking industry trends to act on emerging opportunities
Interested?
Winmo offers exclusive downloads and resources for those looking to explore podcast advertising prospects further.
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