2025 Holiday Spenders Industry Report
The 2025 Holiday Spenders Industry Report reveals how top brands like Ulta, Best Buy, and eBay are increasing investments in CTV, influencer storefronts, and AI personalization to capture early, budget-stretching holiday shoppers, providing media sellers, agencies, and adtech providers with detailed spend data, decision-maker contacts, and strategic insights to capitalize on evolving digital-first marketing trends.
10 Brands Spending Big This Holiday Season
The 2025 holiday season is breaking traditions: shoppers are stretching budgets, buying earlier and earlier, and demanding digital-first experiences. To keep up, brands are pouring dollars into CTV, influencer storefronts, and AI-driven personalization to cut through the noise.
This report gives you the insider intel you need to spot the biggest spenders and claim your share before the competition does.
What You’ll Get
- Brand & Strategy Insights to Keep You One Step Ahead
Holiday campaign forecasts across 10 major spenders like Ulta, Best Buy, and eBay, so you know where the money is moving. - Decision-Maker Access to Fuel Your Outreach
Verified CMO and marketing executive contacts ensure you connect with the right buyer the first time. - Spend Data That Seals the Deal
Media mix breakdowns (CTV, digital, social, broadcast) with YOY trends and predicted moves, giving you a pitch-ready advantage.
Ideal For
Media sellers
Gain an unfair advantage by knowing which brands are ramping up spend and exactly which channels they’ll invest in.
Agency New Business Teams
Spot timely partnership opportunities by tracking brands that are reviewing or expanding agency relationships.
Sponsorship & Partnership Sellers
Identify brands boosting experiential, sports, and influencer activations to pitch aligned opportunities.
Adtech & Martech Providers
Target brands increasing digital, CTV, and AI-powered campaigns with solutions that enhance performance.
Sample Brands Included
- Ulta Beauty
Doubling down on TikTok/influencer bundles for Gen-Z shoppers. - Best Buy
Launching influencer storefronts as curated holiday gift guides. - eBay
Leaning into AI-driven holiday gift feeds and social-style shopping.
Don’t Chase the Wrong Leads
This isn’t another trend piece. With predictive spend data, agency mapping, and direct access to budget holders, you’ll walk into Q4 pitches with the intelligence your competitors don’t have.
Download the 2025 Holiday Spenders Industry Report and turn insight into revenue.
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