22 Categories to Watch in '22
The article previews a 22-day series analyzing 22 key industries—ranging from beer and automotive to cryptocurrency and cosmetics—detailing their pandemic-era challenges, advertising insights, and trends to watch in 2022 to help professionals make informed strategic and media planning decisions.
It’s been a long two years. Last year at this time, many of us were hoping for a quick pandemic-rebound in 2021. Couldn’t we just magically put the pandemic behind us and forge a new way forward?
We know that didn’t happen.
With the Delta variant and a complicated economic recovery, 2021 was marked by continued reliance on digital shopping, work, schooling and entertainment. At the same time, we experienced the “Great Resignation” and major supply chain issues.
Nearly all industries were impacted by the pandemic: some for the worse, and some for the better.
For the next 22 days, we’re reporting on 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch in 2022.
Learn key advertising insights from the following categories:
- Beer
- Hard Seltzer
- Automotive
- Used Car Retailers
- Streaming Services
- Quick Service Restaurants
- Pharmaceuticals
- Video Games
- Online Gambling and Fantasy Sports
- Homegoods
- Travel
- Food and Beverage
- Athletic Wear
- Footwear
- Fitness Equipment
- Wine
- Cryptocurrency
- Direct-to-Consumer
- Consumer Electronics
- Consumer Packaged Goods
- Cosmetics
- And more
We’ll cover the most important advertising insights and trends from these industries. No matter how fast or slow these industries are recovering, you’ll be prepared to make strategic proposals and media planning decisions for your customers.
For more updates like this, stay tuned. Subscribe to our blog for more updates on coronavirus and its mark on the economy.
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