Building Trust Beyond the CMO: Find Your Internal Champion
The article emphasizes that after delivering a compelling product pitch, the key to success lies in cultivating trust and belief not just with the initial audience but specifically with the right internal champion within the prospect company who can advocate for your product and influence decision-making.
After you deliver an amazing product pitch to a person or group of people at a prospect company, what do you think those people typically do following that pitch?
Most likely, they’ll talk about it – they’ll tell others within their company about it.
They’ll talk about you, your product, and perhaps your pitch in general. They’ll put in a good word for you. They’ll vouch for you, intentionally or not.
That’s because great pitches and innovative products leave lasting impressions on business professionals. Great pitches build trust, and create belief inside those people – a belief in you and your product.
If that belief is not spurred within the right person, however, an agency pitch could be for naught.
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