Commercial Intelligence by MediaRadar
MediaRadar's Commercial Intelligence platform offers agencies and publishers detailed, AI-powered insights and real-time data on brand decision-makers, advertising spend, RFPs, media mix, CPM pricing, and competitive activity across multiple channels, supported by comprehensive reports like the MediaWatch® Investment Blueprint 2025 to help users strategically target prospects and optimize brand investment in a dynamic market.
Commercial Intelligence to Win More Brand Investment
Know and reach the right prospects at the right time with the best intel.
For Agencies
Identify Key Brand Decision Makers
Access up-to-date contact information for all key decision-makers across your target brand accounts.
Track New Brand RFPs
Deliver reports and alerts to your inbox highlighting upcoming RFPs, peak spending months, and brand advertising activity and shifts.
Get AI-Powered Insights Instantly
Automated competitive intelligence keeps you informed about any changes in your market. Stay up-to-date with new entrants, campaigns, and product launches from your competitors.
For Publishers & Platforms
Track Brand Investment Across Media
Get detailed insights into how brands are investing, where they are advertising, and which channels to prioritize.
Prioritize Your Target Brand Accounts
Stack rank top brand prospects with always-on advertising intelligence into media mix, budget allocation, and ad creative.
Track CPM Actuals to Better Price
Track competitive pricing with CPM rates paid by brands across programmatic display, video, native, and mobile.
Track Spend Across Brand Product Lines
Customize your sales strategy based on how brands are reallocating their investments across different product lines.
All Dimensions of Advertising at Your Fingertips
MediaRadar collects and harmonizes millions of media, ad creative, and campaign data points and insights.
MediaWatch® Investment Blueprint
In our MediaWatch® Investment Blueprint 2025 report, we provide a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.
Backed by empirical data, the MediaWatch® series analyzes investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT.
Whether you’re charting your course or seeking inspiration, the insights promise to reveal the forces propelling advertising forward in 2025.
Indispensable Insights Across Brand Advertising & Media/Data Sales Use Cases
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If you are a current client and need help, email our customer support.
Speak to a Consultant
Our marketing intelligence solution powers mission-critical marketing and sales decisions that drive competitive advantage.
Brands & Agencies
Boost your marketing ROI by understanding your competitors’ media mix, campaigns, and creative strategies.
Publishers & Platforms
Drive stronger sales with strategic planning, targeted prospecting, and data-backed pitches.
Consultancies & Data Partners
Recommend high impact marketing strategies built on a foundation of unmatched creative and media data—every time.
We're always here for you!
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MediaRadar | Market Intelligence
MediaRadar offers comprehensive market intelligence and AI-powered insights for brands, agencies, publishers, and platforms to analyze competitor advertising spend, identify growth categories, track media mix and creative strategies, and optimize prospecting and targeting across multiple channels using harmonized data and the MediaWatch® Investment Blueprint report.
MediaRadar | Publishers
MediaRadar provides publishers with comprehensive advertising intelligence solutions—including market, competitive, and commercial insights—to enhance media sales through strategic planning, targeted prospecting, and data-driven pitches, supported by tools for sales management, account executives, revenue operations, research, and business development, while offering detailed reports like the MediaWatch® Investment Blueprint 2025 that analyze advertiser spending across digital, out-of-home, paid social, print, radio, linear TV, OTT, and streaming TV to help clients stay competitive and maximize revenue.
MediaRadar Launches Data Cloud: Powering AI-Ready Marketing Intelligence, Everywhere
MediaRadar has launched its Data Cloud, an AI-ready marketing intelligence platform that integrates critical advertising datasets—such as creative trends, competitive spend, and media mix analysis—directly into clients' existing data warehouses, marketing stacks, and AI platforms like ChatGPT and Gemini, enabling marketers, publishers, and platforms to instantly access, analyze, and activate trusted advertising data for faster, data-driven decisions and AI-powered workflows in a fragmented, fast-paced media environment.
MediaRadar Launches the First Market-Level View of the Advertising Ecosystem for Media Owners
MediaRadar has launched its Market Intelligence solution, the first comprehensive, real-time market-level view of the advertising ecosystem for media owners, enabling media organizations to strategically track advertising dollar flows across industries and channels to identify growth opportunities, emerging threats, and optimize revenue strategies amid a fragmented and rapidly shifting media landscape.
Q4 2023 12 for ‘24 - Travel
MediaRadar's Q4 2023 analysis reveals that travel industry advertising reached $5.25 billion through November with a modest 5% annual increase, marked by significant quarterly fluctuations and a strong late-year surge signaling optimism for 2024, while twelve key travel advertisers—including Avis Rent A Car System, which saw a 1000% YoY ad spend increase—collectively boosted their spending by 126% to over $954 million, emphasizing a strategic shift toward digital and online video investments.
Q4 2023 12 for ‘24 - Beauty
In 2023, the beauty sector saw a 3% year-over-year decline in ad spend totaling over $5.2 billion across 5,200 companies and 11,600 brands, with TV still dominating at 34% of spend despite a 10% drop, while online video and native ads surged by 35% and 41% respectively, driven by increased investments in deodorant (up 72%), skincare, and hair care, alongside notable spending spikes from companies like P&G, and a mixed performance with declines in oral hygiene and bath & shower advertising, as MediaRadar highlights 12 key beauty advertisers poised for growth in 2024.