comScore Data Now Integrated into MediaRadar
MediaRadar has partnered with comScore to integrate comScore’s Media Metrix audience and demographic data into its platform, enabling enhanced advertising analysis, AI-driven sales recommendations, and seamless single sign-on access for subscribers of both services starting Q2 2017 at no extra cost.
MediaRadar has announced a new partnership with comScore, integrating comScore’s Media Metrix data into the MediaRadar platform. This integration allows MediaRadar to leverage comScore’s audience and demographic data to provide new advertising analysis and insights for ad sales teams.
Key benefits of this integration include:
- Access to new data: comScore audience demographic and behavior data—across mobile web and online display—will be available within MediaRadar.
- New and Unique Recommendations: MediaRadar’s advanced artificial intelligence technology will analyze comScore data, making recommendations to ad sales personnel to help them enhance their pitch.
- Enhanced User Experience: Single sign-on functionality will make using both comScore and MediaRadar seamless, allowing users to easily move between the two platforms.
This new resource is available to MediaRadar subscribers who are also comScore subscribers starting in Q2 2017. For clients of both services, this new analysis is included at no additional cost.
According to MediaRadar CEO, Todd Krizelman: “This partnership gives our consumers an even more in-depth experience within MediaRadar and we are excited to see our tools come together to maximize your selling experience.”
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MediaRadar is an advertising intelligence platform that provides daily-updated, cross-channel ad data across 30+ media types—such as digital, CTV, paid search, social, print, and OOH—enabling brands and agencies to monitor competitor activity, benchmark performance, track creative and channel shifts, and uncover market trends to inform strategic decisions and identify growth opportunities.