Generate Leads From Accounts on the Move for the past week
The article highlights recent agency shifts from the past week, detailing new appointments and reviews across major brands like Whitbread PLC, Debenhams Retail, Nando’s, Formula One, Ulta Beauty, Maserati, The Lego Group, Hilton Worldwide, and BMW, emphasizing how tracking these changes can help ad sales, sponsorship, and agency new business professionals minimize losses and capitalize on new revenue opportunities.
Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum?
Whether you’re in ad sales, sponsorship or agency new business, following the latest agency shifts can keep your loss low by staying ahead of the competition.
For starters, ad and sponsorship sellers who keep track of agency shifts can use that knowledge to maintain relationships with media decision makers, knowing when they have lost or won an account, and using that information to secure new revenue. While agency new business can keep track of these shifts to gain a competitive advantage.
So, to help you turn their loss into your gain, we have compiled a list of our top ‘Accounts on the Move’ for the past week.
- Whitbread PLC has brought on Bonfire Creative Intelligence to develop the branding for their new restaurant brand Cookhouse & Pub.
- Cafedirect worked with Family (and friends) on its new rebrand.
- Debenhams Retail has chosen Mother London to run strategy, creative and design as the lead agency.
- Nando’s has appointed Livity to its creative roster.
- Formula One is reportedly on the hunt for its first global media agency to grow the sport and gain new fans.
- PSA Group has extended its new relationship with MediaCom UK.
- Carlsberg UK has added to its changing agency roster with the appointment of LIFE as its below-the-line agency.
- Ulta Beauty has recently appointed McCann London as lead creative agency and decided to put MullenLowe Mediahub Global in charge of media planning.
- Betway is reportedly reviewing their media account, ending its partnership with Starcom in the UK.
- Maserati has appointed Accenture Interactive as global experience agency of record.
- The Lego Group has consolidated global media at IPG’s Initiative.
- Sonos, Inc. has reportedly begun a global PR review.
- Hilton Worldwide has consolidated global creative at Omnicom’s TBWA.
- BMW has brought on Zone Digital to handle global retail marketing services work.
Related
Top 20 Chicago Agencies - Winmo
The article presents a curated list of the top 20 Chicago-based marketing and advertising agencies, highlighting their specialties, client spend, employee count, contact details, and notable clients, showcasing the city's leading firms such as Abelson-Taylor, Arc WorldWide, and Burrell Communications Group for their innovative contributions to advertising and brand campaigns.
Top 20 Seattle Agencies - Winmo
The article lists the top 20 Seattle-based advertising agencies managing at least $2 million in client media spend, highlighting notable firms such as Allison + Partners, a public relations agency with $89.18 million in spend and 9 local employees; Belief Agency, a full-service creative agency with $244.22 million in spend serving clients like Microsoft and the Seattle Seahawks; and Blue 449, a media buying and planning agency operating globally with $1.32 billion in client media spend.
Agency Opps: 5 Brands on the Verge of a Review - Winmo
Winmo identifies five brands, including Massachusetts Bay Brewing Company which recently appointed a new CMO and is increasing digital and social media spending targeting millennials and Gen Z, as being on the verge of agency reviews within the next three to six months, providing agencies with timely, location-specific pitching opportunities to capitalize on upcoming marketing shifts.
UK CMO Shifts to Watch: Amber Bev, Boots & 5 More - Winmo
The article highlights seven UK CMO leadership changes in the first half of the year, emphasizing the importance of engaging with new CMOs like Amber Bev's Pepijn Janssens and Pockit's evolving marketing team within 3-12 months of their appointment to capitalize on expected agency reviews and media vendor shifts, with Amber Bev aiming to triple revenue through international brand growth and increased marketing efforts.
H2 Opportunities Up for Grabs - Winmo
The article highlights five key H2 sales opportunities driven by new leadership at major brands like BJ’s Restaurants and Harley-Davidson, signaling imminent agency reviews, increased media spending, and martech investments, with BJ’s focusing on expanding locations and boosting marketing spend in Q3, particularly in California and new East Coast markets, while emphasizing guest experience and digital marketing efforts.
Prospect Now: 4 New Business Opportunities to Pursue ASAP
WinmoEdge, a predictive sales intelligence platform, offers salespeople weekly updates on four new business opportunities, including a sponsorship sales chance with the American Cancer Society's new "Plan of Attack" holiday fundraising campaign aimed at encouraging major donations despite decreased digital spending.