MediaRadar Brings Social Media Marketing Intelligence to the Canadian Market
MediaRadar has expanded its award-winning Marketing Intelligence platform to the Canadian market, providing advertisers with comprehensive competitive intelligence on social media ad spend and creative across Facebook, Instagram, and X, enabling clients to analyze over $10 billion CAD in ad spend and 3 million ad assets from 150,000 brands, track competitor strategies in both English and French markets, and plan more effective cross-media marketing campaigns.
Marketing Intelligence Leader Provides Canadian Advertisers with Competitive Intelligence Solutions Spanning Canada’s Largest Social Media Networks
MediaRadar, the award-winning Marketing Intelligence platform, announced a significant expansion of its Competitive Intelligence solutions for Social Media spend and ad creative in the Canadian market. Clients will now have access to comprehensive ad creative and spend data and insights across the top social media networks in Canada: Facebook, Instagram, and X. Additional channels, including TikTok, are expected in future releases.
This expansion solidifies MediaRadar as the Canadian market leader in Competitive Intelligence, expanding its cross-media coverage to over $10 billion Canadian dollars in ad spend and 3 million ad creative assets across 150,000 brands. In addition to social media, the platform tracks digital video, display, mobile, television, out-of-home, radio, and print media. MediaRadar’s Canadian team brings decades of advertising experience to help clients:
- Outsmart competitors with Creative Intelligence that reveals every nuance of their Canadian ad strategy, including messaging trends, creative decisions, and the strategic intent behind product launches, brand positioning, and pricing.
- Unlock Canada’s most complete cross-media view of competitor strategies to build sharper media plans and higher-performing marketing programs.
- Track competitor ad spend shifts across Canada’s top social platforms—Facebook, Instagram, and X—to uncover their media and messaging strategies.
- Align advertising strategy with a consistent brand taxonomy across Canada’s French and English market segments.
Matt Krepsik, CEO at MediaRadar, stated: "MediaRadar's expansion into the Canadian Social Media market is a game-changer for us. Our clients can now have direct access to comprehensive competitive media spend and ad creative intelligence across Facebook, Instagram, and X in both English and Canadian French. And with Meta’s continued dominance in the Canadian market, with its unrivaled audience reach across Facebook and Instagram, we’re in a terrific position to deliver unrivaled digital media intelligence to our clients."
This expansion addresses a critical digital media ad intelligence need in the Canadian market. Social media is one of the most important digital channels in Canada, with the number of social media users forecasted to increase by 4.1 million users (+13%) between 2024 and 2029, reaching 36.79 million users by 2029.[1]
Facebook and Instagram are unrivaled in the Canadian social media market, reaching over 21 million and 18 million people respectively in 2025.[2] According to the recently published Canada Digital Ad Spending 2025 report,[3] digital will surpass three-quarters of total ad spending in 2025 (76.7%) for the first time.
ABOUT MEDIARADAR
MediaRadar, now integrated with Vivvix, equips marketing, sales, and analytics leaders with the Marketing Intelligence they need to stay ahead. The platform delivers always-on Creative, Competitive, Commercial, and Market Intelligence—spanning ad strategy, media spend, and brand messaging across 30+ media channels and five million brands in North America.
With deep insights into more than 35 million creative assets and $280 billion in media spend, MediaRadar helps clients spot market shifts, decode competitor strategy, and drive smarter marketing decisions faster.
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[1] Statista Key Market Indicators (KMI) 2025: https://www.statista.com/statistics/260710/number-of-social-network-users-in-canada/
[2] EMARKETER 2025 Report: Canada Social Media 2025: https://content-na1.emarketer.com/canada-social-media-2025
[3] EMARKETER 2025 Report: Canada Digital Ad Spending 2025: https://content-na1.emarketer.com/canada-digital-ad-spending-2025
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