Notable Native Ads Roundup: October 2017
In October 2017, MediaRadar tracked 4,500 brands running native ads, highlighting notable campaigns such as Target's multi-site video and mobile native ads, Krylon's inaugural campaign across 25+ sites with 1,800+ ads, CDW's large-scale direct native ad campaign with over 4,000 ads and a 50%+ renewal rate, and Golden Isles Georgia's first native campaign where native ads comprised over 90% of its advertising.
In the past 30 days, MediaRadar has tracked 4,500 brands running native ads. In this month’s Notable Native Ads Roundup, four noteworthy native ad campaigns are highlighted, with quick insights for each.
Target
In the past month, Target placed native ads on 15 websites. Target pairs its native ads with video or mobile ads on 10 of those websites, including PureWow.com, Fitness, and AllRecipes.
Krylon
Krylon paint launched its first native ad campaign in mid-September. The campaign spans over 25 websites, including the New York Daily News and Salon.com. Over 1,800 native ads have been tracked for the brand.
CDW
Last month, CDW ran one of the largest native advertising campaigns. MediaRadar tracked over 4,000 native ads for the brand. CDW places most of its native ads directly, as opposed to using native exchanges, and has a renewal rate of over 50%.
Golden Isles Georgia
Golden Isles Georgia began its first native campaign September 1st. Native ads account for over 90% of the ads tracked for the brand in the past month.
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