Thank You for Subscribing
The subscription confirmation message welcomes readers to receive data-driven marketing and advertising technology news, featuring in-depth reports on Streaming TV advertising, pharmaceutical industry trends, 2025 media investment strategies, the resurgence of legacy advertising channels, and future brand media spending plans.
Thank you for subscribing!
Good things are coming your way. Data-driven news and insights will be delivered to your inbox to help you stay decision-ready.
Stay ahead of the curve with the latest news, insights, and trends shaping the world of marketing and advertising technology. Explore cutting-edge articles, expert analyses, and in-depth reports to help you navigate the ever-evolving digital landscape.
Featured Resources:
-
Streaming TV: Upfronts & NewFronts Edition Report
An in-depth look at the Streaming TV landscape using MediaRadar’s comprehensive advertising intelligence data. Highlights key players and examines how brands across industries are currently using their streaming budgets.
Read the report -
Future Titans of Pharma & Healthcare
A comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.
Read the report -
Investment Blueprint 2025: Total Media
The MediaWatch Investment Blueprint 2025 provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.
Read the report -
Are Legacy Channels Starting to Hijack Digital Budgets?
MediaRadar CEO, Matt Krepsik, discusses the surprising strength of legacy advertising channels and how the line between digital and traditional is blurring.
Read the article -
Where Are Brands Planning to Spend Their 2025 Media Budget?
Brett House, SVP at MediaRadar, explores key trends shaping the future of advertising, from the dominance of digital media to the ongoing relevance of traditional platforms.
Read the article -
Top 100 Advertisers of 2024—Future Titans of Advertising Report
Discover how brands are reshaping the media landscape with flexible strategies and smart media planning, from Amazon's dominance to bold moves by Temu and Lululemon.
Read the report
Related
Signal & Noise Podcast
The Signal & Noise podcast, hosted by Rio Longacre and Brett House, features in-depth discussions with industry leaders on how technology, AI, data transparency, and innovation are transforming modern advertising, media quality, and publisher monetization, including episodes addressing challenges in news media, brand safety, and evolving streaming landscapes, highlighted by a special live series from Advertising Week 2025 with prominent experts.
MediaRadar’s Recession Ready Weekly Advertising Overview: Kids & Pets advertisers increase ad spend
During the week of December 19, 2022, MediaRadar observed significant week-over-week increases in advertising spend, including over 10% growth in Services (notably medical, dental, and health/fitness), a 1000%+ surge in Pet advertising driven by pet food and supplies reaching $1.5–$2 million, a similar 1000%+ increase in Athletics ads focused on fitness equipment and golf clubs totaling $3.5–$4 million, and a 20% rise in Baby/Children ads (mainly toys and games) investing $5–$7.5 million, reflecting seasonal and New Year’s resolution marketing trends.
Ad Spend & Media Insights Overview
Winmo offers a comprehensive data-driven platform that tracks over $100 billion in US media ad spending across TV, digital, CTV, and OOH, enabling users to identify sales prospects by pinpointing top brands' real-time and historical media investments, optimal media planning and buying periods, and detailed spend analysis to strategically time outreach and increase revenue with actionable insights and contact-level intelligence.
What Is Prospecting and How to Do It Right?
The article explains that sales prospecting involves researching and engaging potential clients who fit an ideal customer profile to build relationships and convert them into revenue, emphasizing the importance of understanding prospects' advertising habits, current agency partnerships, and key contacts to maximize agency-client success.
Winmo: Win More Business with Real-time Sales Intelligence
Winmo is a top-rated sales intelligence platform that helps businesses identify high-potential leads, connect with verified brand and agency decision-makers, predict agency reviews and hires months in advance, and gain insights into advertising spend and media trends to accelerate deal closures across advertising, ad sales, adtech, and sponsorship sectors.
Q4 2023 12 for ‘24 - Alcohol
In 2023, the alcohol advertising sector saw a 3% year-over-year decline in spending to $1.4 billion from 1,600 companies, with beer advertisers dominating over half the spend at $740 million, while twelve top alcohol brands—including Bud Light and Crown Royal—significantly increased their ad investments by 114% collectively through November, leveraging major events like Super Bowl LVII and football programming to boost TV and digital advertising.