The RealReal Advertiser Profile
The RealReal spent under $100 million on advertising across digital, national TV, and over 100 media properties in the past year, launching campaigns for four new product lines including Jewelry & Watches, with a marketing team of 35 key decision makers and recent ads running on platforms like XXL, FETV, PC Magazine, mensjournal.com, and YouTube.
Summary
The RealReal spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different media properties in the last year across multiple media formats. The RealReal launched and advertised 4 new products in the past twelve months.
There are 35 people on file in marketing roles at The RealReal.
Key Contacts
There are 35 decision makers identified at The RealReal, including Executives, Strategists, Media Buyers, and Agency contacts. Some key roles include:
- Rati L., President & Chief Executive Officer
- Claudia T., Senior Manager, Integrated Brand Marketing
- Annalisa C., Marketing Project Specialist
Recent Ad Creative
MediaRadar has captured recent advertisements placed by The RealReal and its subsidiaries across various formats:
- Display: Last ran on XXL on 6/1/2026.
- TV: Last ran on FETV on 6/15/2026.
- Video: Last ran on PC Magazine on 6/1/2026.
Media Spend
MediaRadar calculates estimated spend for digital, print, and national television campaigns using proprietary algorithms based on medium and advertisement type.
- The RealReal's advertising spend is under $100 million.
- Spending has decreased year-over-year.
- Recent activity includes:
- Purchase of a Primetime Ads (Broadcast/Major Cable Networks) TV ad.
- Placement of a direct ad on mensjournal.com.
- Placement of a programmatic ad on youtube.com. In the last 12 months, they have partnered with YouTube and two other providers.
New Product Launches
The RealReal launched campaigns supporting 4 new product lines in the last twelve months, including The RealReal Jewelry & Watches.
Related
Harbor Freight Tools Advertising Profile
Harbor Freight Tools, a national specialty retailer based in Camarillo, CA, spent under $100 million on diverse digital and national TV advertising across 250+ media properties in the past year, launched campaigns for 7 new product lines, and is managed by a 26-person marketing team including key executives like CEO Eric S., with recent ads running on platforms such as YouTube and Discovery Turbo.
How Home Goods Brands Are Rearranging Their Advertising Strategies in 2022
In 2022, home goods brands are increasingly shifting their advertising strategies toward digital platforms like Facebook and YouTube—driven by rising eCommerce trends and consumer interest in home design and furniture rearranging—resulting in a 111% year-over-year increase in digital ad spending, although traditional TV advertising remains significant.
Ad Spend Intelligence Platform
MediaRadar is an ad spend intelligence platform that enables marketing, sales, agency, and strategy teams to track and benchmark competitive advertising investments and category trends across multiple channels—including digital, CTV, paid social, programmatic, paid search, video, print, and OOH—in real time, providing tailored insights for brands, agencies, and publishers to monitor spend shifts, build data-driven plans, and enhance pitches with up-to-date competitive spend data.
How to Woo Social Media Advertisers
The article emphasizes the dominance of social media platforms, used by 94% of internet users and commanding 37% of digital ad spend with nearly $12 billion invested in major platforms like Facebook, Instagram, and Twitter, highlighting the importance for advertisers to recognize social media's growing influence, especially with trends like social commerce and Gen Z's preference for TikTok, while also noting the rise of omnichannel advertising and urging advertisers to understand the competitive landscape and opportunities beyond social media.
Firearms & Accessories Advertising On the Rise in the US
In the first half of 2022, firearms and accessories advertisers in the US increased their spending by 21% year-over-year to over $67 million, with significant investments not only in promoting guns but also in body armor, driven by rising demand, safety concerns, and increased police funding despite ongoing calls for gun reform.
Top YouTube Advertisers in Q1 2019
In Q1 2019, brands significantly increased their digital video advertising spend—expected to reach nearly $18 million by year-end—with YouTube as a primary platform where Grammarly led as the top spender, allocating over $100 million mostly to video ads, followed by Wix, which shifted focus to digital after a less successful Super Bowl ad.