Harbor Freight Tools Advertising Profile
Harbor Freight Tools, a national specialty retailer based in Camarillo, CA, spent under $100 million on diverse digital and national TV advertising across 250+ media properties in the past year, launched campaigns for 7 new product lines, and is managed by a 26-person marketing team including key executives like CEO Eric S., with recent ads running on platforms such as YouTube and Discovery Turbo.
Company Overview
Harbor Freight Tools is part of Central Purchasing, LLC. The company is a national specialty retailer located at 3491 Mission Oaks Boulevard, Camarillo, CA, US 93012. Their website is www.harborfreight.com.
Advertising Summary
- Harbor Freight Tools spent under $100 million on advertising in digital and national TV in the last year.
- They invest in premium ad units and advertised on over 250 different media properties across multiple formats.
- The company launched and advertised 7 new products in the past twelve months.
- There are 26 people in marketing roles at Harbor Freight Tools.
Key Contacts
MediaRadar has identified 26 decision makers at Harbor Freight Tools, including executives, strategists, media buyers, and agency contacts. Some key roles include:
- Eric S., Chairman & Chief Executive Officer
- Sandra S., Manager, Testing & Personalization
- Ryan K., Senior Director Of Marketing
Recent Ad Creative
MediaRadar tracks creative run on top websites, magazines, and national television stations. Recent advertisements placed by Harbor Freight Tools and its subsidiaries include:
- Video ad last ran on YouTube - Society & Culture Channels on 6/1/2026.
- TV ad last ran on Discovery Turbo on 6/15/2026.
- Video ad last ran on YouTube - Comedy Channels on 6/1/2026.
Media Spend
- Estimated advertising spend is under $100 million with decreased spending year-over-year.
- Recent activity includes:
- Purchase of a video digital ad.
- Placement of a direct ad on www.diariolasamericas.com.
- Placement of a programmatic ad on www.youtube.com. In the last 12 months, Harbor Freight Tools partnered with Google and five other providers.
New Product Launches
- Harbor Freight Tools launched campaigns supporting 7 new product lines in the last twelve months, including Harbor Freight Tools Other Corporate.
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Ad Spend Intelligence Platform
MediaRadar is an ad spend intelligence platform that enables marketing, sales, agency, and strategy teams to track and benchmark competitive advertising investments and category trends across multiple channels—including digital, CTV, paid social, programmatic, paid search, video, print, and OOH—in real time, providing tailored insights for brands, agencies, and publishers to monitor spend shifts, build data-driven plans, and enhance pitches with up-to-date competitive spend data.