Top 7 Vice Brands: Corona, Michelob Ultra & more
In May, leading vice brands like Corona, 1800 Tequila, Michelob Ultra, Miller Lite, Coors Light, Charlotte’s Web CBD Oil, and Bartenura significantly increased their advertising spend across television, digital, and print—with 1800 Tequila showing the largest week-over-week increase of 481%, Corona up 89%, Miller Lite up 171%, Michelob Ultra up 65%, Coors Light up 28%, and new market entrants Charlotte’s Web and Bartenura investing in print media for the first time this year.
Companies with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
Corona
In May, Corona invested $16.9mm into television, digital, and print ad space. Their digital ad campaigns account for 6% of their monthly spend. Corona spent $992k on digital placements with Facebook and OTT. Week-over-Week their spend is up 89%.
1800 Tequila
This tequila brand more than doubled their ad spend between April and May. They invested $3.4mm into television ad space in May, compared to $230k in April. Their “Best Taste in Tequila” spots air on TNT, ESPN, Univision, and others. Week-over-Week their spend is up 481%.
Michelob Ultra
Michelob Ultra has spent $3.4mm on television and digital advertising this month. They invested 95% of their spend on TV advertising. Michelob Ultra spent $3.2mm with CBS, Food Network, Hallmark, and others. Week-over-Week their spend is up 65%.
Miller Lite
Miller Lite spent $23.9mm on television, digital, and print advertising this year. The largest allocation of their spend went toward television. Miller Lite invested $16.7mm with ESPN, CBS, Telemundo, AMC, and others. Week-over-Week their spend is up 171%.
Coors Light
Since the start of the second quarter 2021, Coors Light invested $8.2mm into television and digital advertising. A little over half of their spend is dedicated to digital formats. Coors Light spent $4.7mm into Facebook, podcasting, and OTT. Week-over-Week their spend is up 28%.
Charlotte’s Web CBD Oil
In May this CBD Oil company invested $432k into print advertising. Their entire spend was invested with People. This was new last week!
Bartenura
This wine company had no presence in the market this year until April. Since then, they ran ads in print media that value approximately $2mm. Their ads appear in Star, OK! Weekly, Life & Style Weekly, and Beverage Media. Week-over-Week their spend is up 31%.
Methodology:
This analysis looks at ad placement in national broadcast & cable TV, digital (desktop & mobile), podcasts, weekly and monthly magazines, and daily newspapers in the largest 25 DMAs.
Related
22 Categories to Watch in ‘22: Top Travel Advertising Trends
As pandemic restrictions eased in 2021, the travel industry saw a surge in "revenge travel" driven by vaccinated families eager to make up for lost experiences, with leisure travel rebounding strongly while business travel lagged, prompting airlines to adjust loyalty programs, though ongoing COVID-19 risks like the Omicron variant continue to create uncertainty despite significant advertising investments by top travel companies targeting shifting consumer behaviors.
Firearms & Accessories Advertising On the Rise in the US
In the first half of 2022, firearms and accessories advertisers in the US increased their spending by 21% year-over-year to over $67 million, with significant investments not only in promoting guns but also in body armor, driven by rising demand, safety concerns, and increased police funding despite ongoing calls for gun reform.
Smaller OTT Players Take Their Slivers of the Pie
In 2019, smaller ad-supported OTT platforms like Viacom's Pluto.tv, Walmart-owned Vudu, Xumo, and Tubi have been steadily expanding their market share by leveraging free streaming models, targeted advertising, and unique user engagement strategies to carve out niches alongside major players like Netflix, Amazon, and Disney+.
12 Ads ‘til New Year: 12 New Advertisers in 2020
In 2020, amid the COVID-19 pandemic's drastic shifts in consumer behavior, 411,000 brands spent $81.27 billion on advertising across media, with 5,500 new brands—particularly from direct-to-consumer companies, subscription boxes, and OTT services—emerging prominently to meet the demands of quarantined and socially distanced audiences, as highlighted in a year-end series spotlighting twelve notable new advertisers.
2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect
The 2023 MediaRadar report highlights that despite mixed signals like a 10% drop in Estée Lauder’s makeup sales, beauty advertisers capitalized on the "lipstick effect" during economic downturns—evidenced by a 48% surge in lipstick sales in Q1 2022—and overall beauty ad spending rose 13% to $4.6 billion through October 2022, with top categories including anti-aging skincare, cosmetics, deodorant, haircare, and skincare, which is projected to grow to a $145 billion market by 2028, indicating continued robust advertising investment into 2023.
Top 10 Most Searched Company Profiles in Winmo: Q2 2021
The article highlights the top 10 most searched company profiles on Winmo in Q2 2021, detailing key brand activities such as Planet Fitness restarting advertising to boost membership with a focus on Gen-Z and millennials through digital and TV ads, and Arby’s increasing its digital ad spend while shifting away from national TV, reflecting broader marketing shifts amid post-pandemic recovery and changing consumer behaviors.