90 Direct-to-Consumer Brands On Every Seller's Radar - Winmo
The article highlights the growing significance of direct-to-consumer (D2C) brands, forecasting $17.75 billion in e-commerce sales for 2020, and offers sellers a curated list of 90+ D2C brands actively investing in advertising across digital and traditional media, along with downloadable contact resources and an invitation to request a demo for detailed sales intelligence.
Now more than ever, we shop with direct-to-consumer brands from home. And companies who can sell to potential buyers directly are poised to benefit. eMarketer forecasts that D2C sales will account for $17.75 billion of total e-commerce sales in 2020, an increase of 24.3% from the previous year.
This means increased opportunity with brands hoping to get exposure to a relatively captive audience. There are opportunities with established brands, but also with emerging spenders. As a result of the lower cost of many media types due to increased demand, these spenders enter not just digital ad space, but previously cost-prohibitive mediums like television and audio, too.
Today, for sellers who want to work with direct-to-consumer brands, the question is who to target, and how.
D2C is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. Then, they bypass conventional negotiations with a retailer or reseller. Shopping this way has many advantages. For example, there’s:
- Competitive prices.
- Direct contact with the seller.
- Access to experimental product releases.
- Direct feedback with the seller.
As direct-to-consumer brands grow (we even included it as a top emerging industry for 2021 in our annual report), so have their advertising and marketing investments. Luckily, we’ve put together a list to give you a headstart. To help tap into ad budgets for direct-to-consumer brands, we’ve pulled a list of 90+ known D2C ad spenders and contacts from Winmo. Download a PDF or Excel version below:
Finally, if you’re interested in full contact details for these advertisers, we’re here to help. Request your demo for human-verified sales intelligence and access budget-owners who control $100 billion in investments.
If you liked this blog post, check out:
Related
10 Brands Upping Digital Advertising Spend - Winmo
During the third month of the COVID-19 crisis, several brands notably increased their digital advertising spend, with P&G’s Bounty and Charmin boosting their budgets by $8.1 million and $3.3 million respectively in April, while food brands like Cinnamon Toast Crunch and Hershey’s surged their digital spend to over $15 million and nearly $8 million, and grocery chain Kroger also significantly increased its digital advertising to $7.4 million.
Growing Podcast Advertisers: Q4 2022 - Winmo
Podcast advertising is a rapidly growing and highly effective medium for boosting brand awareness and sales, with increasing ad spend projected to exceed $2 billion by 2023, and brands like cbdMD, PrettyLitter, and ClickUp investing significantly in podcast sponsorships to leverage its strong influence on consumer purchase behavior.
Prospect Now: 4 New Business Opportunities to Pursue ASAP
WinmoEdge, a predictive sales intelligence platform, offers salespeople weekly updates on four new business opportunities, including a sponsorship sales chance with the American Cancer Society's new "Plan of Attack" holiday fundraising campaign aimed at encouraging major donations despite decreased digital spending.
Winmo Users Score Digital Ad Intelligence from Pathmatics - Winmo
Winmo has integrated Pathmatics' digital ad intelligence into its sales platform, enabling users to access detailed insights on advertisers' recent digital creatives, top ad destinations, programmatic versus direct ad placements, and ad frequency, thereby enhancing transparency into digital ad spending and empowering media sellers and agencies to strategically target prospects with comprehensive, real-time data.
Winmo: Real-Time Sales Intelligence for UK Businesses
Winmo UK offers real-time sales intelligence to help businesses identify high-potential sales opportunities, connect directly with brand and agency decision-makers, and close deals faster through daily hand-verified contacts, predictive agency reviews and hires, and insights into ad spending and media buying trends, empowering over 20,000 businesses with actionable data beyond a simple contact database.
Identify Sales Prospects Based on Ad Spending with Winmo
Winmo offers a comprehensive US database tracking over $100 billion in media ad spend across TV, digital, CTV, OOH, and print, enabling sales professionals to identify and prioritize prospects based on detailed, real-time advertising investments and peak media planning periods, thereby improving targeted outreach, accelerating deal closures, and increasing revenue through data-driven insights.