List Partners Inc. Launches Local Ad Sales Prospecting Platform
List Partners Inc. has launched Localead, a B2B prospecting platform providing localized ad sales intelligence—including business, contact, and advertising spend data filtered by zip code and industry—for regionally focused media sales professionals in California, Georgia, Ohio, and Texas, addressing the previous lack of targeted local marketing decision-maker data and enabling users to identify key local businesses and agencies for ad sales opportunities.
List Partners Inc. (LPI), a global business development firm, has launched Localead, a B2B prospecting resource designed specifically for regionally focused media sales professionals. Localead addresses the demand for localized ad sales intelligence by providing key business, contact, and advertising spending data on a state-by-state basis. This solution is tailored for ad sales teams targeting in-market opportunities.
Previously, local ad sellers had limited options: they could use a media/marketing directory intended for national sellers, which often lacked relevant local businesses, or a general database with local coverage that did not include specific marketing and media decision-makers or ad spend information. Localead bridges this gap by offering targeted advertising sales intelligence on businesses and ad agencies, with data filterable by zip code, industry, and areas of media spend. This enables users to identify exactly who to contact within their territory.
While LPI’s Winmo platform continues to serve agencies, media sellers, and sponsorship sales teams targeting larger marketers and national ad spenders, Localead is a simplified solution for those seeking to identify key businesses in their local area. The product includes listings for retailers, local automotive dealerships, restaurants, medical facilities, and more, as well as local offices for larger, national brands within a given state.
At launch, Localead is available for four markets: California, Georgia, Ohio, and Texas, with plans to expand coverage to additional states in the coming months.
Localead also offers a self-demo, allowing potential users to obtain complimentary 24-hour credentials to access limited data in their preferred state.
Those interested in learning more about Localead or taking advantage of early adopter pricing can visit www.localead.com.
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