MediaRadar: Marketing Intelligence for Brands, Agencies, Publishers & Platforms
MediaRadar offers comprehensive, always-on marketing intelligence with the largest North American creative and campaign library, empowering brands, agencies, publishers, and platforms to develop data-driven ad strategies, optimize media plans, and drive sales through deep insights into advertising spend, trends, and competitive shifts across the ad ecosystem.
Marketing Intelligence for the Future of the Ad Ecosystem
Always-on insights that empower brands, agencies, publishers, and platforms to achieve peak performance.
Be bold. We've got you.
Our platform is built on broader and deeper advertising coverage than any single provider in the market. Dream big—our insights will help you get there.
Brands
Develop ad strategies that resonate.
Build stand-out creative and media strategies to reach, engage, and convert customers – and drive clear ROAS.
Agencies
Build impactful media plans.
Power agile planning and media optimization with always-on insights into competitive media mix shifts and investment strategies.
Publishers & Platforms
Win more deals.
Drive strategic sales planning, prospecting, and insights-driven pitches that win more business, more effectively.
Seeing more means winning more
We illuminate the trends defining the future – so you can plan better and win more, one insight at a time.
Leveling Up the Entire Advertising Ecosystem
Indispensable Insights Across Brand Advertising & Media/Data Sales Use Cases
Be a Master of Change
With the largest creative and campaign library in North America at your fingertips, you’re the first to catch every market move. Find new players, track channel growth, and place bigger bets with confidence.
Get Money Wise
Follow the money – win your next customer. From assessing your share of wallet to setting targets based on TAM, our media investment insights help you succeed.
Stay Relevant
Trends from millions of creative assets make you an instant creative strategy expert. Engage in the media conversation with ease, no matter where it goes.
MediaRadar paints a clear picture on spend, trends and strategies. The team are problem solvers—they are always available and consistently coming up with solutions to better the product and process.
— Vice President, Sales, Creative Agency
We work much more efficiently with MediaRadar. From prospecting to trending insights, it's an amazing solution.
— Jennifer Friedlander, SVP Insights & Measurement, Screenvision Media
MediaRadar provides high-level insights as well as in-depth granularity that you can't get anywhere else. It helps our team sell more effectively.
— Peter Olsen, President of Ad Sales & Content Partnerships, A+E Networks
It is light years ahead...We haven't seen anything like this. Kudos to you for listening to your clients and responding.
— Senior Director of Brand Activation, Major Home Brand
All dimensions of advertising at your fingertips.
MediaRadar collects and harmonizes millions of media, ad creative, and campaign data points and insights.
MediaWatch® Streaming TV Report: The 2025 Upfronts & Newfronts Edition
In this report, we dive into MediaRadar’s comprehensive advertising intelligence data to provide an in-depth look at the Streaming TV landscape.
Stay informed. Stay inspired. Stay ahead.
Stay ahead of the curve with the latest news, insights, and trends shaping the world of advertising. Explore our cutting-edge articles, expert analyses, and in-depth reports that will help you navigate the ever-evolving digital landscape.
MEDIAWATCH® REPORT
Investment Blueprint 2025: Total Media Report
The MediaWatch Investment Blueprint 2025 is a comprehensive report that provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.
REPORT
Future Titans of Pharma & Healthcare Report
This report offers a comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. Uncover how these brands are adapting to the changing retail environment.
REPORT
Future Titans of Retail Report
This focused analysis offers a deep dive into the retail industry, revealing key differences in how retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.
Speak to a Consultant
Our award-winning marketing intelligence solution powers mission-critical marketing and sales decisions that drive competitive advantage.
Brands & Agencies
Boost your marketing ROI by understanding your competitors’ media mix, campaigns, and creative strategies.
Publishers & Platforms
Drive stronger sales with strategic planning, targeted prospecting, and data-backed pitches.
Consultancies & Data Partners
Recommend high impact marketing strategies built on a foundation of unmatched creative and media data—every time.
We're always here for you!
If you are a current client and need help, email our customer support.
Related
Q4 2023 12 for ‘24 - Alcohol
In 2023, the alcohol advertising sector saw a 3% year-over-year decline in spending to $1.4 billion from 1,600 companies, with beer advertisers dominating over half the spend at $740 million, while twelve top alcohol brands—including Bud Light and Crown Royal—significantly increased their ad investments by 114% collectively through November, leveraging major events like Super Bowl LVII and football programming to boost TV and digital advertising.
12 Ads ‘til New Years: 9 Top OTT Buyers
In 2020, as streaming services and audiences grew, nine top brands—including GEICO Insurance—significantly increased their advertising spend on the emerging ad-supported OTT (over-the-top) video platforms, marking a shift toward this new channel amid cord-cutting trends and setting the stage for continued growth in OTT advertising.
Ad Spend Intelligence Platform
MediaRadar is an ad spend intelligence platform that enables marketing, sales, agency, and strategy teams to track and benchmark competitive advertising investments and category trends across multiple channels—including digital, CTV, paid social, programmatic, paid search, video, print, and OOH—in real time, providing tailored insights for brands, agencies, and publishers to monitor spend shifts, build data-driven plans, and enhance pitches with up-to-date competitive spend data.
Creative Intelligence by MediaRadar
MediaRadar's Creative Intelligence platform offers brands, agencies, publishers, and platforms comprehensive tools to track and analyze over 35 million competitive ad creatives and campaigns across media channels in real-time, providing detailed insights into campaign strategies, messaging trends, media mix, and creative attributes to enhance competitive positioning, sales success, and advertising strategy expertise.
Q4 2023 12 for ‘24 - Fitness & Weight Loss
In 2023, the fitness and weight loss industry saw a 14% year-over-year decline in ad spend to over $917 million through November, driven largely by a 99% drop from Aviron Interactive and a 4% reduction in brands, with TV dominating media spend, Q1 showing a 20% increase, and top sectors like weight loss services, fitness equipment, and prescription weight loss accounting for 90% of the $826 million spent, while twelve leading brands collectively increased their advertising by 83% to $640 million.
MediaRadar | Market Intelligence
MediaRadar offers comprehensive market intelligence and AI-powered insights for brands, agencies, publishers, and platforms to analyze competitor advertising spend, identify growth categories, track media mix and creative strategies, and optimize prospecting and targeting across multiple channels using harmonized data and the MediaWatch® Investment Blueprint report.