Prospecting Secrets: Increasing Revenue through Account Based Sales Development - Winmo
Dave Currie, President of List Partners Inc., presents a session on Account-Based Sales Development (ABSD), emphasizing its role in replacing outdated lead generation methods by delivering hyper-personalized, targeted campaigns that treat each prospective customer account as a market of one, thereby increasing revenue and requiring organizations to adopt ABSD principles correctly from the start.
Presented by: Dave Currie | President of List Partners Inc.
The advent of modern sales development has taken the marketing industry world by storm. Organizations everywhere are moving away from revenue models based on old-school lead generation, cold calling, and mass email blasting. Why? The power has shifted from the seller to the buyer.
What’s truly challenging about New Business Development today? Delivering personalization, sincerity, and professionalism at scale. That’s where Account-Based Sales Development (ABSD) comes into play.
At The List, Account-Based Sales Development is defined as:
“A sales development approach in which prospective customer accounts are treated as markets of one, reached through hyper-personalized, targeted campaigns.”
During this session you’ll learn:
- How (and why) to break free of dated business development models.
- How to grow revenue through account-based sales development (ABSD).
- How to incorporate the principles of ABSD across your organization correctly the first time.
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