Score Digital Deals With Winmo Pro
The content provides a detailed overview of Adbeat's digital advertising analytics platform, highlighting its features such as tracking advertiser spend over time, identifying ad networks and publishers used, analyzing geographical markets, accessing creative campaign data, and utilizing reporting tools like Movers and Shakers, advertiser comparisons, vertical reports, and regional top advertiser lists, positioning Adbeat as a comprehensive tool similar to Winmo for researching digital ad spending.
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Digital Ad Prospects: Rising Display Spenders - Winmo
The article highlights four digital advertisers with significant increases in display ad spending, focusing on Rakuten's $3.3 million rise since August 2019 driven by a new brand campaign featuring NBA star Stephen Curry across multiple media channels, supported by data from Winmo's Adbeat integration showing Rakuten's dramatic jump from $400,000 to $183.5 million in digital display ad spend over the past year.
Ad Spend & Media Insights Overview
Winmo offers a comprehensive data-driven platform that tracks over $100 billion in US media ad spending across TV, digital, CTV, and OOH, enabling users to identify sales prospects by pinpointing top brands' real-time and historical media investments, optimal media planning and buying periods, and detailed spend analysis to strategically time outreach and increase revenue with actionable insights and contact-level intelligence.
Winmo Adds Social Spending Across 5 Platforms (July 2023 Update)
In July 2023, Winmo enhanced its B2B sales intelligence platform by adding social media advertising spend data across TikTok, Instagram, Facebook, Twitter, and YouTube, allowing sales teams to search and analyze brand social ad budgets by various purchasing methods—including programmatic, programmatic direct, house ads, ad networks, and direct buys—to better identify opportunities and connect with decision-makers in the US and UK advertising markets.
9 Socially Native Brands Increasing Spend in Q2 2023
The article highlights how socially native brands, leveraging massive user bases, targeted and cost-effective advertising, relationship building, and measurable analytics on platforms like Instagram, Snapchat, and TikTok, are increasing their digital marketing spend in Q2 2023, with examples including a D2C intimates brand acquired by Victoria’s Secret, a meal service brand expanding ad spend and channels, and an online luxury mattress company evolving their strategies.
New Business Trends: Q2 2023 Ripe for Agency Hires
WinmoEdge's analysis reveals that Q2 and Q3 of 2023 are prime periods for agency hires and reviews, with brands like TravisMathew significantly increasing digital ad spend and Walmart expanding connected TV initiatives, signaling lucrative new business opportunities for agencies amid shifting review timings and decision-maker changes.
Khaite Advertising Profile
Khaite, a New York-based company specializing in branding, identity, and digital creative services, operates one unique brand with an annual media spend under $750,000, a 12-person marketing team (no CMO), and tracks detailed advertising expenditures across multiple channels including digital, broadcast, print, radio, and social media platforms such as X, TikTok, and Instagram, with data and contact insights available through the Winmo platform.