Wendy's Advertising Profile
Wendy's, part of The Wendy’s Company, spent over $100 million on digital and national TV advertising last year—across 250+ media properties and multiple formats—with a recent new product ad in May 2025, supported by a marketing team of 60 and 65 identified decision makers, while MediaRadar tracks their media spend, including recent video, direct, and programmatic ads on platforms like YouTube and sbnation.com, noting a year-over-year spending decrease and partnerships with six providers.
Summary
Wendy's is part of The Wendy’s Company. They spent over $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different media properties in the last year across multiple media formats. Wendy's last advertised a new product in May, 2025.
There are 60 people on file in marketing roles at Wendy's, and 4 at their agencies.
Key Contacts
MediaRadar helps advertising sales teams reach the key decision makers at brands. Their contacts database includes full names, email addresses, specialties, agency relationships, and phone numbers, and is verified every 90 days to ensure current information.
There are 65 decision makers identified for Wendy's, including Executives, Strategists, Media Buyers, and Agency contacts. Example roles include:
- Chief Financial Officer
- Associate Director
- Supervisor, Social & Digital Media
Media Spend
MediaRadar calculates estimated spend for digital, print, and national television campaigns using proprietary algorithms based on medium and advertisement type.
Wendy's Advertising Spend:
- Over $100 Million
- Decreased Spending Year-over-Year
- Recently bought a Video digital ad
- Recently placed a direct ad on www.sbnation.com
- Recently placed a programmatic ad on www.youtube.com
- In the last 12 months, partnered with YouTube and 5 other providers
New Product Launches
MediaRadar tracks new product launches across over 3 million brands and classifies each campaign to a specific product line using proprietary classification methodology. In the last year, 26,419 new product launches were identified overall.
Use MediaRadar to stay current on new product launches for Wendy's.
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