MediaRadar Research & Reports
MediaRadar Research & Reports provide detailed analyses of advertising trends and strategies across industries such as travel, pharma, and retail, highlighting how emerging and established brands allocate media investments across channels like Programmatic Display, Social Media, and Streaming TV to stay competitive and innovative in evolving markets.
Stay informed. Stay inspired. Stay ahead.
Our in-depth reports and research provide actionable insights into advertising trends, competitive strategies, and market analysis.
Future Titans of Travel & Tourism
In the latest report, "Future Titans of Travel & Tourism," emerging trends in media spending among today’s top travel & tourism advertisers are explored. The report examines how brands—ranging from fast-growing challengers to established leaders—shape their strategies and allocate media investments across a variety of channels.
Don't just keep up. Lead the Way.
Future Titans of Advertising Series
Launched in 2024, the Future Titans franchise showcases the innovative strategies of challenger brands revolutionizing the advertising landscape.
MediaWatch® Series
The MediaWatch® educational series provides a media mix blueprint for advertisers eager to stay ahead in a competitive market in 2025 and beyond.
Insights Snapshots
Insights Snapshots highlight high-profile events such as the Super Bowl, the Oscars, priority drive-periods, and holidays.
In the Future Titans series, key trends in media spending among today’s leading advertisers are identified. Research covers how brands of different sizes and stages of maturity develop their brand strategy and manage media investments across channels such as Programmatic Display, Social Media, Out-of-Home, Linear TV, and Streaming TV. MediaRadar’s marketing intelligence across 5 million brands and 30+ channels is used to showcase the innovative media and creative strategies of challenger brands.
Future Titans of Pharma & Healthcare
This report offers a comprehensive exploration of the pharmaceutical industry's advertising landscape and the standout brands at the forefront. It uncovers how these brands are adapting to the changing retail environment.
Future Titans of Retail Report
This focused analysis offers a deep dive into the retail industry, revealing key differences in how retail brands manage their advertising budgets. Discover the strategies that set these brands apart and how they are navigating the evolving retail landscape.
Future Titans of Advertising
Gain critical intel into the marketing strategies of 100 industry leaders, challengers, and emerging brand threats. The research reveals the media strategies of competitors across 10 industry verticals to win consumer attention and market share.
On-Demand Webinar: How to Dominate the Market as a Challenger Brand
Learn from marketing industry veteran Brett House, SVP at MediaRadar, about the disruptive marketing strategies setting challenger brands apart and the key players poised to become the next big names in advertising.
With the MediaWatch educational series, a media mix blueprint is provided for advertisers eager to stay ahead in a competitive market in 2025 and beyond. Backed by empirical data, the reports and webinars analyze media investment across top media channels including digital, out-of-home, paid social, print, radio, linear TV, and OTT. Whether charting your course or seeking inspiration, the insights reveal the forces propelling advertising forward.
MEDIAWATCH®
The Investment Blueprint 2025: The Total Media Report
The MediaWatch Investment Blueprint 2025 is a comprehensive report that provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.
HIGH-PROFILE EVENTS
Insights Snapshots
The MediaWatch Investment Blueprint 2025 provides a roadmap into the media landscape, focusing on media spending trends, strategic approaches by advertisers, and the evolution of both digital and traditional media channels.
A Look Back: Super Bowl Advertising Insights
The Pre-game Super Bowl LIX Snapshot covers must-know ad trends and insights ahead of the big game. There is a shift from legacy brands to digital-first players, with smarter spend and next-level innovation changing how brands connect with fans.
Super Bowl LIX: 2025 Advertising Insights from the Big Game
With a 67% surge in Super Bowl ad costs over the last decade and newcomers like NerdWallet and Nestlé's Coffee Mate entering the mix, the stakes are higher than ever. Exclusive insights are provided into the strategies brands are using to score big this year and what to expect moving forward.
Live Events Aren’t What They Used to Be — And the Super Bowl Proves It
#SuperBowlLX proved live is everywhere. MediaRadar captured how brands showed up across broadcast, streaming, CTV, and social — all at once. This is the new currency of live advertising, and it’s just the beginning.
Super Bowl, Winter Olympics, and So Many Ways to Watch
The biggest sports moments of the year are colliding — across more screens than ever. Next month, the Super Bowl and Winter Olympics won’t just overlap; they’ll fragment audiences across broadcast, streaming, and CTV. Drew Dirvin explores what that means for advertisers and why speed and visibility will define who wins next month.
The Creative Intelligence Signal: Your Earliest Insight Into Competitive Trends & Market Shifts
Watch The Creative Intelligence Signal webinar on-demand to explore the latest creative trends and how top brands are signaling strategic shifts through advertising. The full presentation deck is also available for planning purposes.
Related
Media Intelligence Platform
MediaRadar is a unified media intelligence platform that delivers daily refreshed, cross-channel advertising activity monitoring, media trend analysis, and category benchmarking to support brands, agencies, publishers, and adtech teams with insights on channel mix, creative cadence, competitor behavior, and market messaging across 30+ media channels.
Advertising Intelligence Platform | MediaRadar
MediaRadar is an advertising intelligence platform that provides daily-updated, cross-channel ad data across 30+ media types—such as digital, CTV, paid search, social, print, and OOH—enabling brands and agencies to monitor competitor activity, benchmark performance, track creative and channel shifts, and uncover market trends to inform strategic decisions and identify growth opportunities.
Ad Spend Intelligence Platform
MediaRadar is an ad spend intelligence platform that enables marketing, sales, agency, and strategy teams to track and benchmark competitive advertising investments and category trends across multiple channels—including digital, CTV, paid social, programmatic, paid search, video, print, and OOH—in real time, providing tailored insights for brands, agencies, and publishers to monitor spend shifts, build data-driven plans, and enhance pitches with up-to-date competitive spend data.
MediaRadar | Publishers
MediaRadar provides publishers with comprehensive advertising intelligence solutions—including market, competitive, and commercial insights—to enhance media sales through strategic planning, targeted prospecting, and data-driven pitches, supported by tools for sales management, account executives, revenue operations, research, and business development, while offering detailed reports like the MediaWatch® Investment Blueprint 2025 that analyze advertiser spending across digital, out-of-home, paid social, print, radio, linear TV, OTT, and streaming TV to help clients stay competitive and maximize revenue.
Q4 2023 12 for ‘24 - Alcohol
In 2023, the alcohol advertising sector saw a 3% year-over-year decline in spending to $1.4 billion from 1,600 companies, with beer advertisers dominating over half the spend at $740 million, while twelve top alcohol brands—including Bud Light and Crown Royal—significantly increased their ad investments by 114% collectively through November, leveraging major events like Super Bowl LVII and football programming to boost TV and digital advertising.
Are You Ready for February? Super Bowl, Winter Olympics, and So Many Ways to Watch
February 2026 will be a landmark month in sports advertising as the Super Bowl and Winter Olympics coincide, creating unprecedented challenges and opportunities for advertisers to navigate a fragmented viewing landscape across broadcast, streaming, and connected TV platforms, with MediaRadar providing comprehensive tracking of advertising creative, spend, and occurrences across national, regional, and exclusive streaming outlets including Amazon Prime, Netflix, and YouTube.